Head of Marketing

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the marketing strategy for both Product-Led Growth (PLG) and enterprise sales, collaborating closely with the VP of Growth and VP of Sales to enhance the pipeline.

• Lead and nurture a small team focused on paid media, product marketing, and social media; establish objectives, create systems, and oversee daily operations.

• Ensure consistency in brand positioning across social media, paid media, product marketing, and the website.

• Oversee external agencies responsible for positioning, public relations, and content; define strategies, review deliverables, and approve AEO, GEO, and blog content.

• Develop enterprise marketing from the ground up, which includes organizing events, producing content, creating annual reports, and launching gated content campaigns that yield qualified sales leads.

• Generate high-converting offers and landing pages utilizing AI tools, and promote them through LinkedIn and paid media channels.

• Plan and execute campaigns, webinars, and lead generation initiatives driven by content; manage the marketing calendar and the go-to-market strategy for LinkedIn.

• Establish and streamline email marketing processes using AI tools and automation techniques.

• Perform hands-on copywriting, branding, storytelling, and messaging tasks.

• Monitor initiatives, report on performance, and communicate results and impacts effectively.

• Report directly to the CEO and manage the agencies that support the marketing function.

⛳️ Requirements

• Over 9 years of marketing experience, particularly in B2B SaaS.

• Played a significant role in a marketing organization during a scale-up from $10M to $100M.

• Experience in marketing for both enterprise clients and PLG or self-service models.

• Proven track record in people management with a player-coach approach, ideally having overseen multiple marketing functions simultaneously.

• Hands-on expertise in copywriting, offers, positioning, and storytelling; you actively contribute to the work rather than merely delegating it.

• Strong understanding of the creator economy and creator marketing, along with a deep insight into how attention operates on contemporary social media platforms.

• A keen interest in AI tools and workflow optimization, supported by real-world examples.

• Resourceful and results-oriented: you achieve outcomes without extensive budgets and can articulate the return on every initiative.

• Experience with two-sided marketplaces is preferred.

• Background as a founding marketer or the first marketing hire at a venture-backed startup, ideally with an exit, is preferred.

• Experience overseeing agencies for positioning, public relations, SEO, AEO, or GEO is preferred.

• Hands-on experience with a modern go-to-market stack is preferred.

• Familiarity with running LinkedIn offers and gated content aimed at generating an enterprise pipeline is preferred.

🏝️ Benefits

• Annual Reviews: Yearly evaluations of performance and compensation, with opportunities for salary increases.

• Paid Time Off: 3 weeks of vacation each year.

• Paid Holidays.

• Paid Sick Leave.