Head of Marketing

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee the marketing strategy for both PLG and enterprise sales, collaborating with the VP of Growth and VP of Sales to enhance the pipeline.

• Lead and nurture a small team focused on paid media, product marketing, and social media; establish objectives, create systems, and manage daily operations.

• Ensure brand consistency across all channels, including social media, paid advertising, product marketing, and the company website.

• Manage external agencies for positioning, public relations, and content; formulate strategy, evaluate work, and approve AEO, GEO, and blog content.

• Develop enterprise marketing from the ground up, encompassing events, content creation, annual reports, and gated content campaigns that yield a qualified pipeline.

• Design high-converting offers and landing pages utilizing AI tools and promote them via LinkedIn and paid media channels.

• Plan and execute campaigns, webinars, and content-driven lead generation; take ownership of the marketing calendar and LinkedIn go-to-market strategy.

• Establish and systematize an email marketing strategy utilizing AI tools and automation.

• Engage in hands-on copywriting, branding, storytelling, and messaging efforts.

• Monitor initiatives, report performance metrics, and communicate results and impacts effectively.

⛳️ Requirements

• 4 to 7 years of marketing or growth experience in a SaaS, marketplace, or consumer technology company.

• A significant role on the marketing or growth team of a rapidly expanding startup or scale-up, preferably one generating between $10M and $100M in revenue, with measurable results to showcase.

• Experience in leading or mentoring others (direct reports, freelancers, or agencies) and readiness to oversee a small team.

• Proficient in copywriting, creating offers, positioning, and storytelling, with tangible examples of campaigns you have developed and launched.

• A thorough and up-to-date understanding of the creator economy, social media platforms, and the dynamics of attention on contemporary channels.

• Experience with PLG or self-serve acquisition, alongside a desire to explore enterprise marketing.

• A strong enthusiasm for AI tools and optimizing workflows, with concrete examples of their application.

• Resourceful and data-driven: capable of demonstrating the outcomes of each initiative undertaken.

• Experience with two-sided marketplaces is preferred.

• Background as a founding marketer or the first marketing hire at a venture-backed startup, ideally with an exit, is preferred.

• Experience managing agencies for positioning, public relations, SEO, AEO, or GEO is preferred.

• Hands-on experience with a modern go-to-market stack is preferred.

• Familiarity with running LinkedIn offers and gated content aimed at generating enterprise pipeline is preferred.

🏝️ Benefits

• Annual Reviews: Yearly performance and compensation evaluations, with opportunities for salary increases.

• Paid Time Off: 3 weeks of vacation each year.

• Paid Holidays

• Paid Sick Leave