VP of Marketing

This is a fully remote position, open to applicants in Georgia.

📋 Description

• Spearhead and expand PadSplit's comprehensive marketing engine to facilitate growth from $50M to over $500M in ARR.

• Take ownership of the marketing strategy encompassing awareness, consideration, engagement, and conversion, translating growth objectives into channel-specific goals, budgets, forecasts, and measurable outcomes.

• Direct paid marketing initiatives across search, local bidding, paid social, display, video, and innovative channels.

• Enhance budget allocation, creative assets, and landing pages in alignment with CAC and payback targets.

• Develop and expand organic, SEO, content, social, referral, and brand initiatives.

• Manage email, SMS, push, and in-app lifecycle marketing throughout the member journey.

• Create and implement structured marketing tests, assess results, scale successful initiatives, and discontinue underperforming tactics.

• Oversee marketing KPIs including funnel conversion, CAC, LTV, payback, channel mix, and organic growth.

• Collaborate with Data, Product, and Finance teams to enhance measurement and capital allocation.

• Lead, mentor, and grow a multidisciplinary marketing team.

• Partner with Product, Operations, Sales, Supply, and Member/Host Success to synchronize marketing efforts with marketplace demands and foster member and host growth.

• Complete a market launch skills assessment during the interview process.

⛳️ Requirements

• Over 10 years of experience in consumer or marketplace marketing, with at least 5 years in a senior leadership role responsible for managing a multi-channel marketing function and its outcomes.

• Proven track record in scaling paid acquisition across various channels, including search, local bidding, paid social, display, video, and affiliate, with direct oversight of a multi-million-dollar budget and CAC and payback targets.

• Experience in marketing a two-sided marketplace, consumer subscription, or transaction-based business where demand and supply must grow concurrently.

• Background in housing, rentals, real estate, e-commerce marketplaces, or travel-based intent search is particularly advantageous.

• History of guiding a company through significant growth phases.

• Strong knowledge of attribution, incrementality testing, marginal CAC, LTV, payback, forecasting, and channel-level business cases.

• Capacity to make data-driven decisions while clearly identifying assumptions and risks.

• Hands-on experience with marketing campaigns, ad platforms, creative testing, landing-page optimization, analytics, and reporting.

• Proven ability to lead and develop multidisciplinary marketing teams covering paid, organic/content, social, lifecycle, and brand, including recruiting and nurturing leaders.

• Builder-operator mindset, excellent cross-functional collaboration skills, familiarity with AI tools and marketing technology, and a strong commitment to PadSplit's mission.

🏝️ Benefits

• Fully remote position.

• Competitive compensation package that includes an equity incentive plan and a company-wide bonus opportunity.

• Comprehensive national medical, dental, and vision healthcare plans.

• Company-sponsored life insurance policy.

• Optional accidental insurances, FSA, and DCFSA benefits.

• Unlimited paid-time off (PTO) policy along with eleven (11) company-observed holidays.

• 401(k) retirement plan.

• Twelve (12) weeks of paid time off for both birth and non-birth parents.

• The chance to pursue your passion at a company that is leading efforts to address the affordable housing crisis.