Marketing Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement a comprehensive, insight-driven marketing strategy for the Specialty Oncology franchise.

• Take ownership of the annual marketing plan and the multi-year brand roadmap.

• Promote the adoption of NavDx across priority HPV-driven cancers and various care settings.

• Identify testing obstacles, segment customers, and enhance the reach of ordering providers, as well as user reactivation, utilization, and workflow integration.

• Convert franchise priorities into commercial plans for both established and emerging use cases.

• Support sustained growth in anal cancer and facilitate indication expansion.

• Utilize sales performance, ordering behaviors, market research, competitive intelligence, field feedback, KOL input, and customer journey analysis to inform decision-making.

• Develop positioning and messaging tailored for healthcare professionals, care teams, KOLs, patients, and other relevant stakeholders.

• Oversee the creation and implementation of field tools, sales aids, digital campaigns, speaker materials, email and website content, objection handlers, and competitive resources.

• Collaborate with Medical Affairs and Clinical Development to translate clinical and scientific evidence into compliant marketing strategies.

• Equip Sales and Sales Training teams with effective strategies, tools, and consistent messaging.

• Create coordinated personal and non-personal promotion in collaboration with the digital marketing center of excellence.

• Utilize engagement data and customer behavior insights to optimize channel mix, content sequencing, and campaign effectiveness.

• Establish KPIs and dashboards that link marketing activities to business outcomes.

• Assess ROI, optimize spending, and allocate resources to high-impact opportunities.

• Lead cross-functional collaboration among Marketing, Sales, Medical Affairs, Clinical, Market Access, Digital, Product, Compliance, and Operations.

• Manage relationships with agencies and creative partners.

• Guide materials through the Medical-Legal-Regulatory review process.

• Oversee budget planning, forecasting, tracking, and prioritization.

⛳️ Requirements

• A minimum of 8–10 years of relevant marketing experience in diagnostics, biotech, pharma, or medical device industries.

• Demonstrated history of leadership and strategic impact.

• Experience in developing strategic, data-driven marketing plans for complex diagnostic or therapeutic products.

• Proven track record in engaging healthcare professionals, key opinion leaders, and cross-functional teams.

• Ability to effectively translate clinical data into compelling promotional messaging.

• Experience in applying market insights to pipeline strategy and lifecycle planning.

• Familiarity with market research methodologies and capability to lead complex research projects.

• Background in managing multichannel campaigns, including digital and social media.

• Experience with navigating the MLR review process in a highly regulated environment.

• Proficiency in budget management and agency collaboration.

• Experience driving protocol adherence and pull-through.

• Knowledge of oncology disease states and experience in an HCP-facing healthcare environment is highly preferred.

• Understanding of HIPAA compliance and data privacy regulations.

• Ability to distill complex clinical or scientific data into clear, impactful marketing strategies.

• A Bachelor’s degree is mandatory.

• A BA/BS in Life Sciences, Molecular Biology, or Clinical Science is strongly preferred.

• An MBA or other advanced degree is desired.

• Ability to work effectively across Product, Sales, Clinical, Medical Affairs, and Regulatory teams.

• Capability to influence without direct authority within a matrixed organization.

🏝️ Benefits

• Additional discretionary bonuses/incentives may be available.

• Restricted stock units may be offered.

• Equal Opportunity Employer.

• Participation in the E-Verify program.