Marketing Director – H&N Cancer

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee marketing initiatives for NavDx within CareDx's Specialty Oncology division.

• Create and implement a comprehensive, insight-based marketing strategy.

• Take responsibility for the annual marketing plan and the multi-year brand strategy.

• Promote the adoption of NavDx across key HPV-related cancers and healthcare environments.

• Identify barriers to testing, segment customer bases, and formulate adoption and utilization tactics.

• Develop commercial strategies for both established and emerging use cases.

• Facilitate growth in HPV-related head and neck cancer and support indication expansion.

• Utilize sales performance data, ordering trends, market research, competitive insights, field feedback, KOL input, and customer journey analysis to inform decisions.

• Create positioning and messaging targeted at healthcare professionals, care teams, KOLs, patients, and other relevant parties.

• Lead the development and execution of field tools, sales materials, digital marketing campaigns, speaker resources, email and website content, objection handling materials, and competitive assets.

• Convert clinical and scientific data into clear and compliant marketing approaches.

• Collaborate with Sales and Sales Training teams on customer-facing strategies, tools, messaging, and feedback mechanisms.

• Design coordinated personal and non-personal omnichannel promotions in partnership with the digital marketing center of excellence.

• Establish KPIs and dashboards to assess campaign effectiveness, evaluate ROI, optimize spending, and allocate resources accordingly.

• Lead cross-departmental collaboration across Marketing, Sales, Medical Affairs, Clinical, Market Access, Digital, Product, Compliance, and Operations.

• Oversee the management of agencies and creative partners.

• Guide materials through the Medical-Legal-Regulatory review process.

• Manage budget planning, forecasting, tracking, and prioritization.

⛳️ Requirements

• Minimum of 8–10 years of relevant marketing experience within diagnostics, biotech, pharmaceutical, or medical device sectors.

• Demonstrated success in leadership and strategic influence.

• Experience in developing strategic, data-informed marketing plans for complex diagnostic or therapeutic products.

• Proven experience in engaging healthcare professionals, key opinion leaders, and cross-functional teams.

• Ability to convert clinical data into persuasive promotional messaging.

• Skill in applying market insights to shape pipeline strategy and enhance lifecycle planning.

• Knowledge of market research methods and capability to lead intricate research projects.

• Experience in executing multichannel campaigns, including digital and social media strategies.

• Familiarity with navigating the MLR review process in a highly regulated setting.

• Proficiency in budget management, agency collaboration, protocol adherence, and implementation.

• Preference for experience in oncology disease states and HCP-focused healthcare environments.

• Essential understanding of HIPAA compliance and data privacy regulations.

• Capability to simplify complex clinical or scientific information into effective marketing strategies.

• A bachelor's degree is required.

• A BA/BS in Life Sciences, Molecular Biology, or Clinical Science is strongly preferred.

• An MBA or other advanced degree is preferred.

• Ability to influence without direct authority and operate successfully in a matrixed organization.

• Attributes such as strategic agility, results orientation, leadership, collaboration, teamwork, and innovative thought are essential.

🏝️ Benefits

• Additional discretionary bonuses/incentives may be available.

• Restricted stock units may be offered.

• Equal Opportunity Employer.

• Participation in the E-Verify program.