Director of Marketing Operations

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the marketing operations strategy, including the roadmap, priorities, standards, and team structure.

• Provide guidance to marketing leadership regarding investments, capacity, and measurement.

• Oversee HubSpot and its integrations with Salesforce, LeanData, iCapture, and the overall martech ecosystem.

• Manage vendors, contracts, and the budget for martech initiatives.

• Assess HubSpot and Marketo, leading a migration from HubSpot to Marketo if approved.

• Handle data and field mapping, lifecycle and campaign design, integration testing, consent and deliverability checks, cutover, and adoption processes.

• Take ownership of lead and account capture, enrichment, scoring, routing, lifecycle stages, Sales handoffs, and service-level agreements.

• Align definitions and practices for Salesforce campaigns with Sales Ops and RevOps.

• Empower enterprise and account-based marketing initiatives through data, segmentation, and campaign operations.

• Enhance data quality and reporting by linking campaign engagement to account progression, opportunities, pipeline, revenue, and efficiency.

• Clarify attribution assumptions and constraints.

• Develop repeatable processes for campaign setup, quality assurance, launch, and post-campaign analysis.

• Identify opportunities to leverage automation and AI to boost efficiency and reliability.

⛳️ Requirements

• A minimum of 8 years of experience in marketing operations, revenue operations, or a related discipline.

• Proven experience leading marketing operations or a significant martech program within a B2B technology firm; experience in enterprise or healthcare technology is advantageous.

• Extensive hands-on knowledge of a marketing automation platform and Salesforce, including data architecture, campaign practices, and integrations.

• Experience in planning or executing a marketing automation migration; prior experience with HubSpot-to-Marketo migration is highly preferred.

• Strong expertise in managing lead and account lifecycles, scoring, routing, funnel metrics, campaign operations, and attribution.

• Experience in leading marketing operations at an organization participating in over 80 events annually.

• Analytical proficiency, robust data governance practices, and reporting experience that informs business decisions.

• Experience in managing technology vendors, contracts, and budgets effectively.

• Ability to communicate clearly with both technical and executive audiences.

• Familiarity with privacy, consent, and email regulations, including GDPR, CCPA, and CAN-SPAM.

🏝️ Benefits

• A comprehensive suite of medical, dental, and vision benefits.

• Stock options available for all full-time employees.

• Flexible time off policy with no limits on vacation accrual, coordinated with managers and teams.

• 401(k) plan with company matching contributions.

• Life insurance coverage.

• Long- and short-term disability benefits.

• An opportunity to make a direct impact on medical care and patient outcomes.

• A remote-first working environment.