VP of Marketing

This is a fully remote position, open to applicants in California.

📋 Description

• Take charge of the comprehensive marketing strategy and roadmap, which encompasses brand positioning, category narrative, campaign planning, and budget allocation.

• Convert company objectives into a prioritized marketing plan while collaborating with the Growth Marketer and the Head of Content and Narrative Strategy.

• Collaborate with the CRO and sales leadership to drive top-of-funnel pipeline generation.

• Manage paid acquisition, ABM, email marketing, conversion optimization, and inbound strategy.

• Develop and oversee the field marketing initiatives, including events, conferences, executive roundtables, and partner-led programs.

• Take ownership of product marketing, competitive positioning, battlecards, sales enablement, and go-to-market launch planning.

• Influence Nightfall’s brand, content, narrative, and category positioning within the AI security sector.

• Manage and continuously enhance the company website, landing pages, CTAs, and conversion pathways.

• Handle external communications, press releases, media relations, thought leadership, agency management, and analyst relations.

• Lead an AI-driven marketing function utilizing AI tools for research, content creation, campaign execution, reporting, and workflow automation.

• Oversee and manage the complete marketing budget, reporting budget performance and ROI to the CEO.

• Lead, mentor, and develop the marketing team.

• Collaborate with Sales, Product, and Customer Success on revenue objectives, product launches, customer retention, and go-to-market strategies.

• Report directly to the CEO.

⛳️ Requirements

• A minimum of 10 years of experience in B2B SaaS marketing.

• At least 3–5 years in a senior leadership role at the VP level or equivalent, fully owning at least one marketing function.

• A proven history of building and scaling a marketing engine in a Series A or Series B company.

• Extensive experience in demand generation and pipeline management with accountability for revenue metrics.

• Strong background in field marketing.

• Experience in owning or supervising product marketing, positioning, sales enablement, and competitive intelligence.

• Hands-on experience in marketing budget management and ROI-driven allocation.

• Experience managing a company website as a marketing and conversion asset.

• Background in PR and analyst relations, including agency management, analyst briefings, and external communications strategy.

• Proficiency with AI tools across the marketing workflow.

• Preferred experience in cybersecurity, data security, AI, or a closely related technical B2B category.

• A builder mentality with the capability to create a category.

• Strong skills in writing, storytelling, agency briefing, and board presentations.

• Experience in managing and developing a small, high-performing marketing team.

• Ability to thrive in a fast-paced, high-ambiguity startup environment where both strategy and execution are your responsibilities.

🏝️ Benefits

• Meaningful equity.

• Competitive compensation.

• Excellent benefits.

• Stock options.

• A fun and inspiring environment for creativity and collaboration.

• A diverse and inclusive team atmosphere.