Senior Director, Marketing Strategy

This is a fully remote position, open to applicants in Canada.

📋 Description

• Collaborate with the Head of Global Marketing to enhance marketing effectiveness.

• Develop Blend’s market narrative, category positioning, differentiation, and thought leadership themes.

• Manage the messaging framework for campaigns, events, sales enablement, executive communications, and partner resources.

• Set editorial standards and governance across various regions, functions, and channels.

• Evaluate press releases, analyst responses, executive bylines, and launch narratives.

• Establish success metrics and create reporting on business impact.

• Oversee earned media, thought leadership initiatives, and executive visibility efforts.

• Direct the analyst relations strategy alongside the Head of Global Marketing and senior leadership.

• Transform client results into credible evidence for buyers, analysts, and the media.

• Convert company growth objectives into sequenced, resource-allocated marketing activities.

• Develop measurement frameworks and report findings to the executive team and board.

• Inform investment choices and strategic trade-offs.

• Create enablement and client-facing materials, along with evidence to support sales and client business units.

• Align events and partnership strategies with target accounts and the overarching storyline.

• Lead and nurture marketers across communications, content creation, design, and enablement.

• Mentor senior contributors and managers, establish performance expectations, and cultivate talent.

• Enhance operational consistency and knowledge sharing across global teams.

• Manage the rhythm that aligns and engages a distributed global team.

• Promote Blend’s AI-native operating model.

⛳️ Requirements

• Proven history of managing a significant segment of a marketing organization and taking responsibility for its outcomes.

• Expertise in brand, corporate communications, or integrated marketing.

• Experience with earned media.

• Familiarity with analyst relations.

• Strong editorial judgment and the ability to edit and instruct on writing quality.

• Broad scope across multiple marketing disciplines.

• Proficient understanding of the technology industry and technical narratives.

• Comfortable in professional services, or capable of quickly learning a new industry.

• Experience in managing marketing professionals and recruiting senior talent.

• Strong executive presence when interacting with the CEO and senior leadership team.

• Background in service-based businesses, technology sectors, and partner ecosystems.

• Experience in building or scaling a marketing function during a growth or transaction phase.

• Practical, hands-on application of AI in marketing efforts.

• Experience marketing in LATAM or EMEA, or working across different languages and regional purchasing cultures.

• Background in rebranding, repositioning, or category-defining initiatives.

• Established connections with Forrester, Gartner, Everest Group, or similar organizations.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• 401K.

• PTO.

• Paid holidays.

• Commuter benefits.

• Spending accounts.

• Life insurance.

• Disability coverage.

• Employee Assistance Programs (EAPs).