Influencer Marketing Director

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Manage the complete lifecycle of social campaigns, including creative direction, content planning, and messaging.

• Oversee influencer partnerships from identification and negotiation to campaign execution, compliance, and performance analysis.

• Utilize knowledge of US consumer behavior, digital media trends, and the creator landscape to formulate strategies.

• Handle operational aspects, content timelines, publishing, and creative evaluations.

• Assess, analyze, and report on campaign metrics with data-driven insights.

• Recognize campaign risks and address operational challenges.

• Act as a representative for the functional area when necessary, mentor team members, and promote consistent cross-functional processes.

⛳️ Requirements

• Roughly 7–8 years of professional experience in social media and influencer marketing.

• Ideally experienced within agency settings or managing complex multi-market accounts.

• Strong understanding of US cultural trends, platform advancements, and effective strategies within the creator economy.

• Clear, empathetic, and effective communication skills for articulating strategy and fostering stakeholder relationships.

• Outstanding organizational abilities to balance high-level strategy with daily execution across various projects.

• Capability to interpret data, assess impact, and adjust social strategies according to evolving client requirements.

• Must be eligible to work in the USA or Canada, in compliance with applicable visa/work authorization guidelines.

• Proficiency in English is mandatory.

🏝️ Benefits

• An inclusive, accessible, and barrier-free work environment.

• Recruitment support and accommodations to empower employees to perform at their best.

• A diverse and equitable workplace.

• Opportunities for professional growth within the company.