This is a fully remote position, open to applicants in Cyprus, +4 more countries.

📋 Description

• Design and execute a comprehensive B2B marketing strategy, setting ambitious objectives, selecting key promotional channels, and establishing measurable KPIs.

• Assume complete responsibility for marketing budgets, optimizing expenditures, and consistently assessing campaign ROI.

• Enhance brand visibility, manage the industry reputation, and foster relationships with iGaming media, partners, and influencers.

• Oversee integrated digital marketing initiatives, encompassing SMM, SEO, email campaigns, and content strategy for both operators and players.

• Examine market trends and competitor tactics to uncover new growth opportunities within the iGaming sector.

• Recruit, mentor, and motivate a high-achieving marketing team.

• Organize, coordinate, and lead the company's presence at international iGaming events and expos.

• Work alongside designers to approve visual assets and maintain consistency across promotional materials.

⛳️ Requirements

• Over 3 years of marketing experience in iGaming (preferably on the game provider side), with a successful history of executing campaigns and enhancing brand awareness.

• Profound knowledge of B2B marketing principles within the slots/casino ecosystem.

• Extensive experience in budget management, performance analysis, and KPI tracking.

• Practical expertise in digital channels (SMM, SEO, Email) and event management for international trade shows (such as ICE, iGB, SiGMA, etc.).

• A strategic mindset paired with the capability to execute promptly without unnecessary bureaucracy.

• Proficiency in English, both written and spoken.

• Preferred: Established connections within the iGaming media landscape, affiliates, and event organizers.

• Preferred: Experience collaborating directly with game studios or casino operators.

• Preferred: Understanding of PR strategies tailored to the regulatory intricacies across various jurisdictions.

• Preferred: A keen visual eye and experience in briefing and managing visual content production.