VP of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead, mentor, and cultivate the current two-person marketing team, as well as future recruits.

• Transform revenue and growth goals into marketing priorities, initiatives, and performance metrics.

• Establish marketing processes, a consistent operational rhythm, and a measurement framework.

• Oversee the positioning and messaging for the company, its marketplace, and B2B offerings.

• Convert complex marketplace dynamics, data, and technological capabilities into engaging customer value propositions.

• Create sales enablement materials, including presentations, battlecards, case studies, and ROI documents.

• Assist with account-based and segment-specific initiatives.

• Evaluate and enhance Marketing's contribution to pipeline development, revenue generation, customer acquisition, and growth.

• Develop programs designed to generate awareness, qualified demand, engagement, and revenue.

• Continuously refine the efficiency and effectiveness of marketing programs.

• Formulate strategies to strengthen existing customer relationships and foster customer advocacy.

• Report directly to the Chief Revenue Officer while collaborating with the revenue organization.

⛳️ Requirements

• Over 15 years of marketing experience, with substantial expertise in Product Marketing.

• Experience managing multiple marketing disciplines rather than focusing solely on one area.

• Proven history of creating positioning, messaging, and go-to-market strategies that led to measurable business growth.

• Strong background in performance marketing, digital advertising, D2C, ecommerce, retail media, commerce media, customer acquisition, or a related field.

• Familiarity with the economics and priorities of both advertisers and media/audience owners.

• Experience marketing to sophisticated B2B buyers and collaborating closely with Sales and Product teams.

• Exceptional writing, storytelling, and communication abilities.

• Strong analytical skills and comfort with data-driven decision-making.

• Experience in managing and developing a small team.

• Capability to think strategically while being highly hands-on.

• Proven success in entrepreneurial, high-growth, or resource-limited environments.

🏝️ Benefits

• Competitive salary.

• 401K plan with matching contributions.

• Comprehensive Medical, Dental, and Vision benefits.

• Opportunity to acquire company equity for all full-time employees.

• Flexible remote working options.

• Unlimited Responsible Paid Time Off (PTO).

• Chance to join a growing, cash-flow-positive company and have a direct impact on Nift's revenue, growth, scale, and future success.