Director of Marketing

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Create and implement a comprehensive marketing strategy that supports the firm's revenue objectives of $1.5M per month ($18M annually).

• Supervise a team of 3–5 marketing professionals, promoting a culture of accountability, collaboration, and innovation.

• Collaborate with the CEO, CFOO, Sales, and Operations leadership to ensure marketing investments align with business goals.

• Manage and optimize an annual marketing budget ranging from $3–4 million.

• Lead comprehensive performance tracking and analytics, linking marketing KPIs to revenue results.

• Generate and present marketing performance dashboards and insights to the executive team.

• Design and manage multi-channel campaigns that produce 4,000–6,000 qualified leads each month.

• Utilize paid, organic, referral, and community strategies to broaden reach and enhance engagement.

• Oversee campaign testing, segmentation, automation, conversion, and retention efforts.

• Enhance brand identity and storytelling within the realm of humanitarian immigration law.

• Advocate for consistent brand messaging and creative excellence across both digital and offline platforms.

• Lead initiatives focused on thought leadership and community impact.

• Manage and optimize the firm's marketing technology stack and social media platforms.

⛳️ Requirements

• Bilingual in Spanish and English — Required; crucial for authentic and inclusive communication.

• Over 10 years of marketing experience, with 3–5 years in a director or senior leadership position.

• Demonstrated ability to manage multi-million-dollar marketing budgets and achieve measurable growth.

• Proven success in demand generation and brand development within a growth-oriented professional services or legal context.

• Strong analytical skills; capable of translating marketing data into actionable business insights.

• Proficient in building and scaling teams, with a dedication to coaching and developing talent.

• Experience with HubSpot CRM & Marketing Hub (mandatory).

• Familiarity with Google Ads, GA4, Meta Ads Manager, Call Tracking Metrics, BirdEye, Microsoft Suite, TikTok, Instagram, Facebook, YouTube, and LinkedIn.

🏝️ Benefits

• PTO and paid holidays.