Head of Marketing

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop AI agents and automation systems for advertisements, reporting, content management, and lifecycle marketing.

• Assign an owner to each agent or automation and monitor its savings or revenue contributions.

• Enhance creative production utilizing a streamlined, AI-augmented team.

• Utilize Search Atlas's own platform as the primary testing environment.

• Direct marketing strategy and establish priorities across growth, paid, affiliate, lifecycle, web, content, and product marketing.

• Define marketing OKRs and present results to the CEO.

• Manage CAC, payback periods, trial volumes, and overall efficiency.

• Engage directly with campaigns, messaging, and creative processes.

• Transform founders' insights into actionable plans.

• Ensure precise measurement across GA4, HubSpot, Stripe, and advertising platforms.

• Oversee the CRO program, including the test backlog, priorities, and outcomes.

• Collaborate with product and engineering teams to enhance registration, onboarding, and checkout processes.

• Manage lifecycle strategy and data accuracy between the app and HubSpot, covering trial, win-back, and upsell workflows.

• Assist in shaping the narrative and terminology for the agentic marketing sector.

• Conduct original research, create reports, and produce thought leadership content.

• Maintain a cohesive brand narrative across web, social media, PR, and other communication channels.

• Establish team priorities, hold individuals accountable, and provide continuous feedback.

• Recruit for vacant positions and make staffing decisions based on performance.

⛳️ Requirements

• Over 7 years of experience in marketing.

• More than 3 years of experience leading a marketing team.

• Experience in building AI agents or automations that perform substantial marketing functions; must be prepared to demonstrate this expertise.

• Responsible for pipeline and revenue goals.

• Experience managing CAC and payback objectives.

• Proven track record in running a CRO program.

• Experience overseeing lifecycle marketing, including trial, win-back, and upsell processes.

• Proficient with GA4, HubSpot, and Stripe.

• Managed marketing professionals across multiple disciplines.

• Comfortable in a player-coach role: develops strategy while actively participating in execution.

• Background in B2B SaaS.

• Familiarity with paid social creative is a plus.

• Experience in marketing technology or agentic AI platforms is advantageous.

• Background in defining or launching a new market category is beneficial.

• Experience in building an influencer or affiliate marketing program is a plus.

🏝️ Benefits

• 15 days of paid time off (PTO).

• Paid time off on Christmas Day and New Year's Day.