Director – Marketing & Strategy Operations

This is a fully remote position, open to applicants in Pennsylvania, +1 more state.

📋 Description

• Lead marketing operations by transforming the VP of Marketing's strategy into yearly plans and cohesive programs encompassing creative, campaigns, and events.

• Direct and nurture the creative department and marketing team.

• Collaborate with Supplier Marketing and Product teams to ensure programs align with integrated marketing plans and mutual revenue objectives.

• Oversee marketing budgets, which includes forecasting, monitoring expenditures, and making investment recommendations.

• Guide integrated marketing planning and manage the enterprise marketing calendar.

• Supervise and enhance the tradeshow and event program.

• Establish and refine marketing processes, workflows, and reporting mechanisms.

• Lead marketing analytics and performance assessment, focusing on KPIs, attribution, and dashboards.

• Utilize customer, market, and sales data to uncover growth opportunities and inform targeting and segmentation strategies.

• Present marketing performance and revenue contributions to the VP of Marketing and senior leadership.

• Collaborate with Sales, Product Marketing, Supplier Marketing, CRM, and Digital teams on synchronized marketing initiatives.

• Support product quality directly or indirectly and carry out additional tasks as assigned by management.

⛳️ Requirements

• A bachelor's degree in marketing, communications, business, or a related field is required.

• Over 8 years of progressive marketing experience, including marketing operations, integrated marketing, campaign management, marketing analytics, or related areas.

• At least 3 years of experience in leading and developing employees, which includes coaching, performance management, goal setting, employee development, and talent planning.

• Experience in managing multi-million-dollar marketing budgets or complex marketing investment portfolios, with a proven record of linking investments to revenue results.

• Demonstrated ability to lead integrated marketing plans across creative, CRM, digital, events, content, and sales enablement channels in collaboration with supplier and product marketing teams.

• Proven capability to build and manage marketing calendars, campaign workflows, operational processes, performance reporting, and cross-functional execution plans.

• A strong track record of leveraging data and analytics to enhance marketing performance and deliver measurable revenue growth.

• Experience in leading or supervising a creative team or in-house creative department.

• Strong business judgment and decision-making capabilities.

• Advanced analytical skills, including marketing attribution, KPI development, and performance dashboards.

• Exceptional communication, presentation, stakeholder management, and vendor management abilities.

• Capacity to work independently in a fast-paced environment while maintaining attention to detail, organizational discipline, and executive-level follow-through.

• Creative leadership skills.

• Ability to safely and successfully fulfill essential job functions in accordance with ADA, FMLA, and other federal, state, and local standards.

• Applicants must be authorized to work in the US without sponsorship.

🏝️ Benefits

• Comprehensive health, dental, and vision insurance.

• Generous paid time off and holiday schedule.

• Professional development and training opportunities.

• Retirement savings plan with company match.

• Flexible work arrangements and a supportive work environment.