Director of Marketing

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Develop and implement a holistic marketing strategy that supports the firm's revenue targets of $1.5M monthly ($18M annually).

• Supervise a team of 3–5 marketing professionals.

• Collaborate with the CEO, CFOO, and leadership from Sales and Operations to ensure marketing investments align with business goals.

• Manage and enhance an annual marketing budget ranging from $3 to $4 million.

• Lead comprehensive performance tracking and analytics that link marketing KPIs to revenue results.

• Create and deliver marketing performance dashboards and insights to the executive team.

• Design and manage multi-channel campaigns that generate between 4,000 and 6,000 qualified leads each month.

• Utilize paid, organic, referral, and community strategies to broaden reach and enhance engagement.

• Oversee campaign testing, segmentation, and automation to optimize conversion and retention rates.

• Strengthen the firm’s brand identity and narrative as a leader in humanitarian immigration law.

• Advocate for consistent brand messaging and creative excellence across both digital and offline platforms.

• Drive thought leadership and community impact initiatives.

• Manage and optimize the firm’s marketing technology stack.

⛳️ Requirements

• Bilingual in Spanish and English — Required for genuine and inclusive communication.

• Over 10 years of marketing experience, including 3–5 years in a director or senior leadership role.

• Proven experience managing multi-million-dollar marketing budgets and achieving measurable growth.

• Demonstrated success in demand generation and brand development within a growth-focused professional services or legal environment.

• Strong analytical skills; capable of converting marketing data into actionable business insights.

• Proficient in building and scaling teams, with a commitment to coaching and developing talent.

• Experience with HubSpot CRM & Marketing Hub (required).

• Familiarity with Google Ads, GA4, and Meta Ads Manager.

• Knowledge of Call Tracking Metrics for attribution and ROI.

• Experience with BirdEye for reviews and reputation management.

• Proficient in Microsoft Suite.

• Experience with TikTok, Instagram, Facebook, YouTube, and LinkedIn.

🏝️ Benefits

• PTO and paid holidays.