Director of Marketing

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Create and implement a holistic marketing strategy that aligns with the firm's revenue goals of $1.5M per month ($18M annually).

• Lead a team of 3–5 marketing professionals while cultivating a culture of accountability, collaboration, and innovation.

• Collaborate with the CEO, CFOO, Sales, and Operations leaders to ensure marketing investments are aligned with business objectives.

• Manage and optimize an annual marketing budget ranging from $3–4 million.

• Direct full-funnel performance tracking and analytics, connecting marketing KPIs to revenue outcomes.

• Develop and deliver marketing performance dashboards and insights to the executive team.

• Design and supervise multi-channel campaigns that generate 4,000–6,000 qualified leads each month.

• Utilize paid, organic, referral, and community strategies to enhance reach and engagement.

• Oversee campaign testing, segmentation, and automation to maximize conversion and retention rates.

• Enhance brand identity and storytelling to establish the firm as a trusted authority in humanitarian immigration law.

• Promote consistent brand messaging and creative excellence across both digital and offline platforms.

• Lead initiatives in thought leadership and community impact.

• Manage and optimize the firm’s marketing technology stack.

⛳️ Requirements

• Bilingual (Spanish/English) — Required; crucial for authentic and inclusive communication.

• Over 10 years of experience in marketing, with 3–5 years in a director or senior leadership role.

• A proven history of managing multi-million-dollar marketing budgets and driving measurable growth.

• Successful track record in demand generation and brand development within a growth-focused professional services or legal environment.

• Strong analytical skills; capable of converting marketing data into actionable business insights.

• Expertise in building and scaling teams, with a dedication to coaching and developing talent.

• Proficiency in HubSpot CRM & Marketing Hub (required).

• Familiarity with Google Ads, GA4, Meta Ads Manager, Call Tracking Metrics, BirdEye, Microsoft Suite, TikTok, Instagram, Facebook, YouTube, and LinkedIn.

🏝️ Benefits

• PTO and paid holidays