VP of Marketing

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• Create and implement a thorough marketing strategy that aligns with Mosaic's growth goals and revenue objectives.

• Recruit, mentor, and develop a high-achieving internal marketing team.

• Manage demand generation across various channels, including paid, organic, partner, and outbound, to enhance qualified pipeline growth.

• Establish campaign strategies that span service lines, technology partnerships, and industry sectors.

• Define and refine lead management processes, MQL and SQL criteria, attribution models, and reporting frameworks in collaboration with Sales Operations.

• Take charge of brand strategy, messaging, and market positioning across all channels and touchpoints.

• Create sales enablement materials such as case studies, customer success stories, one-pagers, presentations, and thought leadership content.

• Direct content marketing and social media strategies.

• Manage and enhance the website, focusing on user experience, content strategy, conversion paths, SEO, and lead generation performance.

• Oversee the marketing technology ecosystem, which includes Salesforce, marketing automation platforms, data enrichment tools, and analytics solutions.

• Evaluate campaign performance, marketing ROI, pipeline contributions, and conversion metrics, offering insights to executive leadership.

• Develop and implement co-marketing initiatives with UKG, SAP, and other key partners.

• Organize and oversee webinars, conferences, partner events, executive programs, and virtual experiences.

• Collaborate with Sales, Partnerships, Pre-Sales, Operations, and Executive Leadership.

• Establish scalable marketing processes, reporting structures, governance, and planning frameworks.

• Report directly to the Chief Revenue Officer.

• Exemplify Mosaic’s customer service vision of Guide, Anticipate, Exceed.

⛳️ Requirements

• A minimum of 8 years of progressive marketing experience with increasing responsibilities.

• Background in a B2B consulting, professional services, technology services, or similar environment.

• Proven track record in developing and executing demand generation strategies that are directly linked to revenue growth.

• Experience in building, leading, and scaling marketing teams.

• Strong grasp of paid media, SEO, content marketing, social media, marketing automation, and website strategy.

• Proficient in managing and utilizing CRM and marketing technology platforms, including Salesforce or equivalent solutions.

• Demonstrated capability to analyze performance metrics and make data-driven decisions.

• Experience collaborating closely with sales and revenue leaders to achieve business goals.

• Excellent communication, presentation, and executive stakeholder management skills.

• Bachelor's degree in Marketing, Business, Communications, or a related field.

• Capacity to work fully remote and travel as business needs dictate.

• Experience marketing services related to UKG, SAP, Workday, HR technology, ERP, AI, or enterprise software ecosystems.

• Track record of transitioning marketing functions from agency-led to internally managed models.

• Experience supporting multiple service lines, technology partnerships, or industry sectors.

• An MBA or advanced degree is preferred.

• Proven experience leading brand transformation or rebranding initiatives.

🏝️ Benefits

• A competitive salary with potential for bonuses.

• Comprehensive benefits package, including perks and PTO.

• An award-winning company culture within a flexible, remote work environment.

• Opportunity to build and scale Mosaic's internal marketing function from the ground up.

• Clear avenues for expanded leadership responsibilities based on business growth and performance.