Marketing Director

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Design and enhance Aramark's value proposition across various enterprise client segments.

• Define the strategy and execution plan for the Enterprise Partnership Group.

• Propel client acquisition and growth while delivering measurable business outcomes.

• Create a scalable value proposition tailored for large, cross-Line-of-Business enterprise clients.

• Develop and implement the EPG go-to-market strategy, encompassing segment targeting, persona development, and client engagement standards.

• Provide strategic direction on proposals and responses to RFPs.

• Coordinate enterprise-level client marketing efforts with Lines of Business.

• Create EPG marketing materials and comprehensive enterprise communications.

• Plan and establish growth initiatives to boost new business development and client retention.

• Lead initiatives for the enterprise digital strategy.

• Keep track of market trends and emerging competitors.

• Provide actionable marketing insights to inform strategic decisions, solution design, and executive interactions.

• Collaborate with BRC, Communications, Digital Marketing, senior growth executives, sales leaders, and corporate resources.

• Direct brand campaigns and enterprise messaging that highlight Aramark's integrated capabilities, innovation, and impact.

⛳️ Requirements

• A minimum of 10 years of experience is required.

• A bachelor's degree is preferred.

• Exceptional oral, written, and presentation skills.

• Ability to link marketing and strategic decisions to business results and growth targets.

• Capability to lead through influence and establish trust across functions, Lines of Business, and senior leadership.

• Proficiency in balancing strategic thinking with hands-on execution in a dynamic, startup-like atmosphere within a large, matrixed organization.

• Strong value system, integrity, listening skills, and interpersonal abilities.

• Proven ability to advocate for diversity, employee engagement, and inclusion.

• Must be willing to travel up to 50% of the time.

🏝️ Benefits

• Comprehensive health and wellness programs.

• Competitive salary and performance-based incentives.

• Opportunities for professional development and career advancement.

• Flexible work arrangements.