Head of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Direct the marketing strategy and positioning for the Town Web, HeyGov, and ClerkMinutes portfolio.

• Take ownership of the marketing department's EOS operating rhythm, which includes L10 meetings, quarterly objectives, and performance scorecards.

• Develop a qualified sales pipeline through targeted campaigns and associated demand-generation activities.

• Implement comprehensive marketing across various channels such as conferences, webinars, direct mail, public relations, outbound efforts, digital platforms, and paid advertising.

• Oversee lifecycle marketing from initial contact through trial to customer conversion.

• Manage marketing technology, including tracking and attribution processes.

• Act as the final day-to-day reviewer for copy, design elements, campaigns, and product launches.

• Spearhead go-to-market strategies in collaboration with Product and Sales, encompassing launches, beta tester recruitment, product pilots, and formal releases.

• Collaborate directly with copywriters, product managers, sales teams, and specialists in data connections and attribution.

• Transform founder concepts into focused priorities, challenge ineffective methodologies, and ensure that viable ideas are executed.

• Travel to engage with municipal clerks and participate in conferences alongside the Sales team.

⛳️ Requirements

• Only applications submitted via Workable will be considered.

• Completion of the CultureIndex Survey is mandatory.

• Must exhibit exceptional enthusiasm.

• Possess highly creative energy.

• Demonstrated experience in leading a marketing function with accountability for its outcomes.

• Proven track record of distinguishing a traditional or saturated category with innovative ideas.

• AI must play a central role in the candidate's work processes.

• Comfortable with coding to build or resolve minor issues.

• Real-world experience with paid acquisition across platforms such as Meta, Google, LinkedIn, and Bing.

• Capability to manage SEO and GEO by leveraging AI tools.

• Practical experience with direct mail, paid advertisements, conferences, public relations, or other high-visibility channels.

• Willingness to travel to meet clerks and attend conferences in collaboration with Sales.

• Background in B2B SaaS.

• Experience in managing employees, contractors, and agencies.

• Preferred: Experience in GovTech or the public sector, managing multiple products concurrently, developing measurement frameworks where none exist, and familiarity with EOS.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and career advancement.

• Flexible work environment with options for remote work.

• Comprehensive health and wellness benefits.

• Engaging and collaborative company culture.