VP of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of how Cyclops positions itself as the frontrunner in stablecoin solutions for payment companies.

• Develop and enhance brand messaging hierarchies, visual identities, tone of voice, and overall market positioning.

• Create a thought leadership strategy, including points of view, white papers, reports, bylines, and executive visibility initiatives.

• Manage the comprehensive presence at payment conferences globally.

• Establish and maintain the annual conference calendar.

• Expand digital brand presence through website branding, SEO strategies, and AIO/GEO positioning.

• Oversee the brand measurement framework, define success metrics, track performance, and provide reports to leadership.

• Cultivate relationships with payments analysts, journalists, and influencers.

• Develop collaborative content and activations with clients and partners.

• Report directly to Co-Founder Pat Duffy.

• Engage in hands-on execution across brand, field marketing, digital presence, analytics, press relations, and partner marketing.

⛳️ Requirements

• Extensive experience in the payments industry, having worked with a payments orchestrator, PSP, network, acquirer, or payments-first platform catering to payment companies.

• Profound knowledge of the payments conference circuit, including planning, staffing, and managing event strategy and execution.

• Strong understanding of digital branding and SEO/AIO in a B2B environment.

• Insight into how AI search is transforming discoverability and effective strategies for enhancing visibility.

• In-depth comprehension of consumer psychology, encompassing social proof, emotional triggers, trust, and authority.

• A robust network within the payments sector.

• Ability to execute hands-on while also strategizing.

• Capability to build a brand from the ground up rather than just managing an existing one.

• Must be able to work as a member of the U.S. team.

• Willingness to be proactive and demonstrate relentless execution.

🏝️ Benefits

• Medical coverage.

• Dental coverage.

• Vision coverage.

• Paid time off.

• Company holidays.

• Company-issued laptop.

• Technology accessories.

• Annual in-person full-team meetup.

• Additional perks that promote health, well-being, and a balanced life outside of work.