VP of Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Report directly to the Head of Marketing.

• Spearhead demand generation, marketing operations, and client retention initiatives throughout the marketing organization.

• Develop monthly, quarterly, and annual marketing strategies that align with budgetary and revenue growth objectives.

• Direct retention marketing strategies and campaigns aimed at enhancing product and service adoption, growth, and expansion.

• Create adoption metrics and KPIs to assess the effectiveness of campaigns.

• Manage upsell and cross-sell initiatives while enhancing ROI, conversion rates, and audience reach.

• Identify emerging media channels, growth strategies, and tactics.

• Establish measurement methodologies and analyze ROI and success metrics.

• Oversee marketing operations reporting to support demand and retention decision-making.

• Design and implement a data strategy that includes data quality, enrichment, governance, and standardized processes.

• Enhance marketing agility through documented processes and streamlined workflows.

• Set performance targets across channels and optimize overall marketing performance.

• Collaborate with Sales leadership on lead tracking, reporting, and conversion processes.

• Assist in strategic planning, reverse waterfall goal setting, and budget planning and management.

• Coordinate with marketing communications, product marketing, and sales enablement/operations on campaign initiatives.

• Supervise multi-touch nurturing campaigns, landing pages, and content placement.

• Develop and execute a digital strategy, including SEO/SEM and paid social campaigns.

• Leverage digital metrics to evaluate online performance and optimize marketing expenditures.

• Establish lead goals and demand-funnel conversion rates, optimizing results accordingly.

• Manage integrated inbound, outbound digital, partner marketing, and event campaigns.

• Oversee tradeshows, webinars, VIP events, and annual Summit strategy, including performance reporting and ROI tracking.

• Collaborate with sales development and sales on lead-to-revenue processes that align with business objectives and go-to-market strategies.

• Oversee team performance and workforce planning in collaboration with the Head of Marketing.

⛳️ Requirements

• Bachelor’s Degree.

• Over 15 years of experience in B2B demand generation.

• More than 7 years in a management role.

• Extensive experience with Eloqua or similar marketing automation platforms, Salesforce, and Account-Based Technology platforms.

• In-depth expertise in paid acquisition, lifecycle marketing, and conversion rate optimization.

• Familiarity with BI platforms such as Looker, Power BI, and/or Google Data Studios.

• Experience in managing budgets and assessing hiring needs within the team.

• Proven ability to work collaboratively across Marketing, Business Development, and Sales to define and enhance scalable revenue-driving business processes.

• Demonstrated success in supporting or collaborating with Enterprise-level Sales and Marketing teams.

• Understanding of long-cycle B2B sales processes, account-based marketing strategies, and cross-functional go-to-market execution.

• Experience integrating AI into marketing strategies is highly desirable.

• Capability to translate business objectives into marketing goals, KPIs, technical specifications, and executive-level reports.

• Strong analytical capabilities.

• Proficient in campaign development.

• Strategic, objective-driven planning and reporting skills.

• Ability to multitask and prioritize effectively in a fast-paced environment.

• Attention to detail and commitment to delivering quality results.

• Experience in managing cross-functional teams.

🏝️ Benefits

• Annual bonus program.

• Retirement contributions.

• Health insurance.

• Sick leave.

• Parental leave.

• Paid time off.

• An inclusive, people-first culture.

• Equal employment opportunity workplace.