Head of B2C Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full responsibility for B2C growth from start to finish.

• Attract both buyers and renters to Properstar while fostering repeat visits.

• Develop a growth strategy that spans various channels, markets, segments, and budgets.

• Create and refine a multichannel acquisition approach.

• Monitor Cost Per Lead (CPL), Customer Acquisition Cost (CAC), and payback metrics by channel and market.

• Integrate real-estate research content with property searches and agent connections.

• Position the app as the primary channel by increasing installs, adoption rates, and retention.

• Manage activation, conversion, retention, reactivation, Lifetime Value (LTV), segmentation, and nurturing efforts.

• Conduct experiments related to landing pages, onboarding processes, messaging, and promotional offers.

• Lead paid media specialists and define their performance objectives.

• Work together with product and nurturing teams to enhance conversion rates and lead qualification.

• Prepare markets, channels, creative assets, and tracking for the anticipated growth surge in 2028.

• Create playbooks to develop Claude skills for the team and agents.

• Engage with users and analyze data firsthand.

• Report directly to the Chief Product Officer (CPO).

⛳️ Requirements

• Proven experience in growing a B2C product with a significant user base across various channels and markets.

• Experience in marketplaces, portals, or applications is highly advantageous.

• Background in managing multiple marketing channels; specialists focused on single-channel ads are not suitable.

• Demonstrated experience in driving app installations and ensuring retention.

• A mindset centered around databases and lifecycle management, including cohorts and retention strategies.

• Strong product intuition and the capacity to utilize evidence to drive product modifications.

• Experience in formulating and executing growth strategies.

• Proven track record of managing paid budgets and being accountable for returns.

• Capability to set up campaigns and extract performance metrics independently from an agency.

• High proficiency in AI; daily use of Claude in Cowork and Code.

• Experience in developing skills and coordinating agents.

• Strong judgment based on data analysis.

• Ownership of the process from conception to outcome.

• Ability to enhance specialists' performance without micromanagement.

• Proficiency in clearly communicating results.

• Fluent in English.

• Knowledge of French or Spanish is a plus.

• A Bachelor's degree is preferred but not mandatory.

🏝️ Benefits

• Access to the AI stack: Claude (Cowork and Code), Mixpanel, and HubSpot, all covered.

• Competitive compensation aligned with market standards.

• Comprehensive ownership of B2C growth initiatives.

• Budget available for immediate testing and a larger budget allocated for scaling in 2028.

• A flat organizational structure with direct reporting to the CPO.