Growth Marketing Manager

This is a fully remote position, open to applicants in Nevada, +3 more states.

📋 Description

• Take charge of go-to-market execution and account-based marketing/sales initiatives for a designated group of target utility accounts.

• Develop positioning, messaging, and value propositions for the assigned service lines.

• Create and implement ABM/ABS programs, which involve collaborating with Sales to identify priority accounts, crafting account-specific content and campaigns, and monitoring engagement and pipeline outcomes.

• Generate sales-enablement materials and conduct training sessions for sales and program teams.

• Collaborate with Market Intelligence to analyze competitive landscape data and integrate insights into messaging.

• Spearhead thought-leadership initiatives, including webinars, expert videos, and blogs aligned with target-account objectives.

• Work alongside Digital Marketing, Design, and Content Marketing teams to bolster ABM/ABS campaigns.

• Actively promote CLEAResult solutions and products to target utility accounts, supporting business development and solution objectives.

⛳️ Requirements

• A minimum of 5 years of experience in B2B product or solutions marketing.

• Proven track record in developing positioning and messaging for technical or service-oriented offerings.

• Strong preference for experience with ABM/ABS programs, including account selection, specific campaign development, and engagement tracking.

• Familiarity with marketing in lengthy, complex, committee-driven buying processes.

• Experience integrating account research and intent data into account strategies.

• Excellent writing skills; this role involves crafting positioning, not just briefing it.

• Comfortable engaging directly with sales-facing stakeholders regarding account strategies.

• Knowledge of the utility or energy industry is advantageous.

• Experience with Claude or similar AI tools for research, drafting, and campaign production.

• Resume required.

• A writing sample is needed: either a positioning document, messaging framework, or a sales enablement asset you created.

• An example of a named-account program you managed and its outcomes is necessary.

• Must meet all DOT qualification standards and adhere to applicable federal, state, and local transportation regulations, if relevant.

• Applicants must have authorization to work in the country where the position is located without employer sponsorship or assistance.

• Successful candidates must pass pre-employment background checks.

🏝️ Benefits

• Medical, Dental, and Vision Insurance.

• Company-sponsored healthcare concierge services.

• 401(k) plan with company matching.

• Paid vacation, sick leave, personal time, and parental leave.

• Paid Volunteer Time.

• Employee Recognition Program with gift card redemption options.

• Employee Assistance Program.

• Access to on-demand training courses.