VP of Go To Market Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Directly report to the Chief Revenue Officer (CRO)

• Take charge of Insider’s worldwide go-to-market strategy

• Design and spearhead global GTM strategies from awareness to closure

• Enhance revenue delta and pipeline growth through ROI, funnel conversion, and improvements in win rates

• Collaborate with regional revenue teams to assess funnel performance and implement strategies for optimization

• Create a cross-functional GTM engine that supports sales, solutions consultants, and partner teams across 26 regional offices

• Synchronize marketing, product, enablement, and revenue operations regarding launches, positioning, and competitor battle cards

• Convert insights into decision-ready assets and GTM narratives

• Own and refine pipeline acceleration initiatives; identify obstacles, design experiments, and implement scalable solutions

• Plan and lead strategic revenue sprints

• Instrument GTM workflows, assess impact, and apply iterative improvements

• Work alongside Product and AI teams on technical innovations in GTM messaging and market education

• Present findings, frameworks, and impact metrics to C-level leadership, contributing to board-level strategic discussions

⛳️ Requirements

• Over 12 years of experience in go-to-market, strategic growth, or product roles within high-velocity SaaS companies

• More than 7 years of experience specifically in the martech sector, preferably in scaling environments or product-led growth models

• Extensive understanding of the AI landscape and its implications for go-to-market strategies, pipeline optimization, and product marketing

• Proven success in designing and executing scalable GTM programs with quantifiable pipeline and revenue impacts

• Established history of increasing win rates and shortening sales cycle durations

• Strong analytical skills and an engineering-minded approach to tackling complex issues

• Exceptional cross-functional leadership abilities that align sales, marketing, product, and customer success

• Experience in developing enablement playbooks, launch frameworks, and product education processes

• Outstanding communication and stakeholder management skills; comfortable presenting to C-level audiences

• Self-motivated with a penchant for execution and the ability to excel in uncertain environments

• Global outlook and experience collaborating across regions and functions

🏝️ Benefits

• Internal training programs covering AI fundamentals, coding, foreign languages, and personal development skills

• Access to platforms like Spotify, LinkedIn Learning, Blinkist, MasterClass, and CloudGuru

• Eligibility-based Employee Stock Ownership Plan (ESOP) participation

• Referral bonuses

• Opportunities for volunteering and participation in purpose-driven social impact projects

• Global retreats and team-building activities

• A diverse, global team environment with members from over 50 nationalities