Director, Ads Product Marketing

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee a team of Product Marketers specializing in advertising.

• Establish a center of excellence for Ads product marketing and create scalable launch processes.

• Craft the narrative, messaging, positioning, and outbound marketing strategy for the Ads ecosystem.

• Identify priority Ads features and new product opportunities by leveraging quantitative and qualitative insights from advertisers and the market.

• Shape the product roadmap and influence business strategy.

• Implement and assess strategic product launches and marketing initiatives in relation to business objectives.

• Generate a sales pipeline and enhance product adoption through thought leadership, industry briefings, and events.

• Provide education to sales teams and advertisers about Instacart's data and measurement offerings.

• Determine investment strategy across various domains including paid marketing, trade partnerships, events, communications, creative, and content in collaboration with Growth Marketing.

⛳️ Requirements

• A minimum of 12 years in product marketing and related roles, with at least 6 years in digital advertising and the technology sector.

• Experience in both outbound and inbound Product Marketing strategies.

• Demonstrated team management experience across diverse product lines.

• Bachelor’s degree in marketing, business, or a related discipline.

• In-depth knowledge of digital advertising and a strong understanding of the digital ecosystem and advertising technologies.

• Proven success in developing and implementing effective go-to-market strategies.

• Experience in defining product marketing objectives and key results (OKRs) and monitoring key performance indicators (KPIs).

• Strong executive presence, with exceptional written and verbal communication skills and the ability to convey marketing concepts to diverse audiences.

• Preferred: Experience in Retail Media Networks, CPG, and/or Retail environments.

• Preferred: Background in utilizing AI for optimizing workflows and processes.

• Preferred: Enthusiasm for media, measurement, and the advertising sector.

🏝️ Benefits

• Flexible work location options: home, office, or coffee shop.

• Regular in-person events.

• Equity grant for new hires.

• Annual refresh grants.

• Compensation and benefits that are competitive in the market.