This is a fully remote position, open to applicants in United States.

📋 Description

• Lead a team dedicated to advertising-oriented Product Marketers

• Create cohesive go-to-market strategies along with inbound and outbound marketing plans

• Establish a center of excellence for Ads product marketing

• Develop the narrative, messaging, branding, positioning, and outbound marketing strategy for the Instacart Ads ecosystem

• Identify priority Ads features and new product opportunities based on insights from advertisers and market analysis

• Influence the product roadmap and overall business strategy

• Implement and evaluate strategic product launches and marketing initiatives in alignment with business objectives

• Build a sales pipeline and enhance product adoption through thought leadership, industry briefings, and events

• Educate sales teams and advertisers about Instacart's data and measurement products

• Define the investment strategy across paid marketing, trade partnerships, events, communications, creative, and content in collaboration with Growth Marketing

⛳️ Requirements

• Over 12 years of experience in product marketing and related roles, with a minimum of 6 years in the digital advertising and technology industry

• Proven experience in both outbound and inbound Product Marketing initiatives

• Management experience leading teams across various product lines

• Bachelor's degree in marketing, business, or a related discipline

• Strong background in digital advertising with a comprehensive understanding of the digital ecosystem and advertising technologies

• Demonstrated success in crafting and executing effective go-to-market strategies

• Experience in defining product marketing objectives and key results (OKRs) and tracking key performance indicators (KPIs)

• Possess executive presence, with exceptional written and verbal communication skills, and the ability to convey marketing concepts to diverse audiences