Product Marketing Manager, Healthcare

This is a fully remote position, open to applicants in Ohio.

📋 Description

• Collaborate with Product, Sales, Marketing, and Customer Success teams to enhance business growth and achieve commercial goals.

• Evaluate customer, market, competitive, and performance data to uncover opportunities, risks, and strategic recommendations.

• Convert market insights into marketing strategies, messaging, campaigns, and go-to-market plans.

• Assist in annual and quarterly commercial planning by analyzing customer, product, and marketplace data.

• Design and refine buyer journeys to boost customer engagement, adoption, and retention rates.

• Participate in thought leadership and industry engagement initiatives.

• Work alongside commercial teams on strategic account planning and revenue enhancement projects.

• Assist with product launches, roadmap communications, and lifecycle marketing initiatives.

• Create positioning, messaging, and value propositions that effectively convey customer benefits.

• Develop unique solution narratives that address client needs and market challenges.

• Produce audience-facing content, thought leadership resources, digital experiences, and campaign materials.

• Generate sales enablement resources, training tools, and customer-oriented instruments.

• Monitor marketing performance metrics and suggest enhancements to increase awareness, engagement, adoption, and revenue results.

• Act as a product marketing representative in cross-functional projects and strategic initiatives.

⛳️ Requirements

• Over 5 years of experience in Product Marketing, Healthcare Marketing, B2B Marketing, Go-to-Market Strategy, Integrated Marketing, or a similar field.

• Experience in supporting pharmaceutical, life sciences, healthcare technology, or healthcare services organizations.

• Strong proficiency in product positioning, messaging, content strategy, customer journey development, lifecycle marketing, and go-to-market execution.

• Proven experience in creating sales enablement materials, commercial engagement programs, and account-based marketing strategies.

• Ability to influence and collaborate effectively across cross-functional teams without direct authority.

• Excellent written, verbal, presentation, and stakeholder management abilities.

• Capability to translate complex customer, product, market, and performance data into actionable business recommendations.

• Experience in leveraging data and customer feedback to enhance marketing effectiveness and business results.

• Strong project management skills with the capacity to handle multiple priorities and navigate uncertainty.

• Bachelor's degree in Marketing, Business, Healthcare Administration, Communications, or a related discipline.

• Willingness to travel up to 20% of the time.

• Preferred: Experience in healthcare technology, medication access, patient affordability, biopharma, or healthcare services.

• Preferred: Familiarity with biopharma customer segments and the medication access ecosystem.

• Preferred: Understanding of reimbursement processes, patient access challenges, and affordability initiatives.

• Preferred: Experience in developing insight-driven storytelling and data-supported marketing narratives.

• Preferred: Knowledge of healthcare regulatory and compliance issues.

• Preferred: Experience in supporting complex B2B healthcare solutions and enterprise purchasing journeys.

🏝️ Benefits

• Competitive compensation package.

• Annual bonus or long-term incentive opportunities may be available.

• Comprehensive Total Rewards benefits package.

• Commitment to equal employment opportunities.

• Reasonable accommodations provided for job searches or applications.