Product Marketing Manager, Healthcare

This is a fully remote position, open to applicants in Ohio.

📋 Description

• Collaborate with Product, Sales, Marketing, and Customer Success teams to drive business growth and achieve commercial goals.

• Evaluate customer, market, competitive, and performance data to uncover opportunities, assess risks, and formulate strategic recommendations.

• Convert market insights into actionable marketing plans, messaging, campaigns, and go-to-market strategies.

• Assist in annual and quarterly commercial planning through analysis of customers, products, and the marketplace.

• Enhance buyer journeys to boost customer engagement, adoption, and retention.

• Contribute to thought leadership and programs focused on industry engagement.

• Work together with commercial teams on strategic account planning and initiatives aimed at revenue growth.

• Facilitate product launches, roadmap communications, and lifecycle marketing initiatives.

• Create positioning, messaging, and value propositions.

• Develop distinctive solution narratives that address customer needs and market challenges.

• Produce audience-facing content, thought leadership resources, digital experiences, and campaign materials.

• Generate sales enablement resources, training materials, and tools for customers.

• Monitor marketing performance metrics and suggest enhancements to increase awareness, engagement, adoption, and revenue results.

• Act as a representative for product marketing on cross-functional projects and strategic initiatives.

⛳️ Requirements

• Over 5 years of experience in Product Marketing, Healthcare Marketing, B2B Marketing, Go-to-Market Strategy, Integrated Marketing, or related fields.

• Background in supporting pharmaceutical, life sciences, healthcare technology, or healthcare services organizations.

• Proficient in product positioning, messaging, content strategy, customer journey development, lifecycle marketing, and go-to-market execution.

• Experience in creating sales enablement resources, commercial engagement programs, and account-based marketing initiatives.

• Ability to influence and work collaboratively across cross-functional teams without direct authority.

• Excellent written, verbal, presentation, and stakeholder management skills.

• Capability to distill complex customer, product, market, and performance data into clear business advice.

• Proficient in using data and customer feedback to enhance marketing effectiveness and business results.

• Strong project management abilities, with the capacity to handle multiple priorities and navigate uncertainty.

• Bachelor’s degree in Marketing, Business, Healthcare Administration, Communications, or related areas.

• Willingness to travel up to 20%.

• Preferred: Experience in healthcare technology, medication access, patient affordability, biopharma, or healthcare services.

• Preferred: Knowledge of biopharma customer segments and the medication access ecosystem.

• Preferred: Understanding of reimbursement processes, patient access challenges, and affordability programs.

• Preferred: Experience in developing insight-driven storytelling and data-supported marketing narratives.

• Preferred: Familiarity with healthcare regulatory and compliance issues.

• Preferred: Experience in supporting complex B2B healthcare solutions and enterprise buying journeys.

🏝️ Benefits

• Competitive compensation package.

• Opportunities for annual bonuses or long-term incentives may be available.

• Comprehensive Total Rewards benefits package.

• Reasonable accommodations for job search or application processes.