Product Marketing Manager

This is a fully remote position, open to applicants in Kansas, +2 more states.

📋 Description

• Develop and sustain a comprehensive understanding of the Rx Savings Solutions product range, market dynamics, customer requirements, and competitive landscape.

• Convert market and customer insights into effective product positioning and marketing strategies.

• Create and implement go-to-market strategies for new offerings, feature updates, and strategic initiatives.

• Collaborate with Product Management to ensure marketing priorities align with the product roadmap.

• Formulate positioning, messaging, value propositions, and product narratives targeted at key audiences.

• Work in partnership with Product Management, Sales, Client Success, Revenue Marketing, and other stakeholders during product launches.

• Produce marketing materials such as sales collateral, presentations, whitepapers, case studies, blog articles, and launch documents.

• Provide customer-facing teams with product training, launch communications, messaging support, and enablement resources.

• Organize the Client Advisory Council and client feedback initiatives.

• Contribute market and customer insights during product ideation processes.

• Generate customer proof points, market evidence, and supporting data.

• Set product launch objectives and success metrics.

• Identify marketing opportunities for solutions throughout the client lifecycle and to key influencers.

⛳️ Requirements

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent professional experience.

• Generally requires 4+ years of experience in product marketing, B2B marketing, or a related field.

• Proven experience in developing product positioning, messaging, and go-to-market strategies for B2B products or SaaS offerings.

• Experience in translating insights from market, customers, competition, and product into effective marketing strategies and deliverables.

• Proficient in creating presentations, product collateral, and content targeted at customers or sales teams.

• Strong business acumen with a thorough understanding of healthcare industry dynamics.

• Experience with Salesforce, email marketing platforms, Jira, and Microsoft Office tools.

• Preferred experience in healthcare or pharmacy benefits.

• Demonstrated ability to collaborate with Product Management, Sales, Client Success, Marketing, and other cross-functional teams.

• Excellent interpersonal and presentation skills.

• Outstanding written, verbal, presentation, and storytelling abilities.

• Strong project management capabilities.

• Ability to operate independently in a fast-paced and evolving environment.

🏝️ Benefits

• Competitive compensation package.

• Annual bonus potential.

• Opportunities for long-term incentives.

• Equal employment opportunities.

• Reasonable accommodations for job searches or applications.