Product Marketing Manager – Provider

This is a fully remote position, open to applicants in Ohio.

📋 Description

• Assist in the development and implementation of marketing strategies for electronic prior authorization (ePA) solutions and associated provider experiences.

• Convert business objectives, product strategies, provider requirements, and workflow insights into actionable marketing and adoption initiatives.

• Identify target provider demographics, desired outcomes, communication strategies, and success metrics.

• Gain in-depth knowledge of provider medication access workflows, customer demands, competitive landscape, and market trends.

• Collaborate with Research, Analytics, Product, and Sales teams to collect and analyze insights related to customers, markets, users, and performance.

• Utilize insights for audience segmentation, campaign strategy, messaging, content creation, and adoption strategies.

• Develop and enhance customer-focused positioning, value propositions, messaging frameworks, and supporting evidence.

• Simplify complex healthcare technology and workflow modifications into clear value narratives for providers and office personnel.

• Utilize AI-driven tools for content development, message customization, testing, and optimization.

• Create or oversee the production of marketing campaigns, educational materials, digital experiences, and customer-facing content.

• Work with Brand, Product, Legal, and Compliance teams to ensure that communications are accurate, consistent, and compliant.

• Collaborate with Demand Generation, Digital, Product, and Sales teams to implement integrated marketing initiatives that promote activation, adoption, and repeated usage.

• Identify obstacles in the user journey, conversion challenges, and experience deficiencies, and propose enhancements.

• Assist in testing, optimization, and ongoing improvement through customer feedback and performance metrics.

⛳️ Requirements

• A Bachelor's degree in Marketing, Business, Healthcare Administration, Communications, or a relevant field.

• Over 5 years of experience in product marketing, healthcare marketing, B2B marketing, go-to-market strategy, integrated marketing, or a related area.

• Experience in crafting positioning, messaging, content strategies, customer journey programs, lifecycle marketing efforts, or product adoption campaigns.

• Capability to convert complex customer, product, market, and performance data into actionable insights.

• Proven track record of managing cross-functional projects and influencing stakeholders without direct authority.

• Exceptional written, verbal, presentation, project management, and communication abilities.

• Proficient in utilizing data, customer feedback, and performance insights to enhance decision-making and marketing efficiency.

• Ability to manage multiple priorities, handle uncertainty, and produce high-quality work in a dynamic environment.

• Strong customer-centric approach emphasizing adoption, engagement, and business results.

• Preferred: experience in marketing healthcare technology, medication access solutions, electronic prior authorization (ePA) platforms, or healthcare services.

• Preferred: understanding of provider workflows, health system settings, EHR integrations, healthcare reimbursement, or provider portal experiences.

• Preferred: experience in supporting customer activation, provider adoption, lifecycle marketing, or behavior-change initiatives.

• Preferred: familiarity with healthcare regulatory, legal, and compliance matters.

• Preferred: experience using AI-enhanced marketing tools for content creation, audience segmentation, campaign optimization, and personalization.

• Samples or a portfolio of previous work would be advantageous.

🏝️ Benefits

• Competitive compensation package.

• Opportunities for annual bonuses or long-term incentives may be available.

• Comprehensive benefits through McKesson’s Total Rewards program.

• Equal employment opportunities.

• Reasonable accommodations for applicants with disabilities.