VP of Brand – Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of product positioning and an integrated go-to-market strategy across DTC, Amazon, and Retail.

• Convert consumer insights, product truths, and competitive contexts into a defined target customer profile, unique value proposition, messaging hierarchy, and launch narrative.

• Collaborate with Commercialization, Growth, and channel leaders to create coordinated launch plans.

• Drive brand storytelling through packaging, digital creative, retail, organic content, communications, and the overall customer experience.

• Foster community and cultural relevance through organic content, creators and influencers, partnerships, events, activations, and community initiatives.

• Establish and refine brand strategy, voice, identity, and standards.

• Build and lead a Brand organization encompassing creative, Organic Social, content, community, partnerships, and activations.

• Develop talent, partners, and working methods to deliver outstanding results.

• Manage the annual brand plan, marketing calendar, awareness budget, and campaign priorities.

• Engage in the application process, which includes a personality assessment, interviews, and a payroll processing case study/work simulation.

⛳️ Requirements

• Extensive senior brand leadership experience in a fast-growing consumer business, preferably in CPG, health, wellness, or performance sectors.

• Outstanding storytelling and product positioning skills, with a proven history of transforming consumer insights, product truths, and competitive contexts into persuasive propositions and launch narratives that led to product success.

• Proven experience in building distinctive brands and spearheading integrated campaigns, activations, and communications that achieved measurable outcomes.

• Strong creative and design judgment, capable of directing designers, writers, content teams, and agencies without needing to be the primary creator.

• Background in building and leading high-performing teams, setting clear standards, and enhancing both quality and speed.

• Omnichannel experience across DTC, Amazon, retail, packaging, product launches, and consumer journeys.

• Ability to leverage consumer insights and data while ensuring that process and analysis do not overshadow judgment and action.

• Comfortable operating in a dynamic, founder-led environment where ownership, transparency, and resourcefulness are valued.

• Submission of a resume along with a brief note explaining why you would excel in this role.

• Must reside in the United States.

🏝️ Benefits

• Performance bonuses.

• Benefits that support health, wellness, and professional aspirations.

• Remote work options.