Director, Product Marketing

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Lead the product marketing strategy in partnership with product, revenue, marketing, and executive teams.

• Take ownership of product messaging, positioning, value propositions, and unique differentiators.

• Promote and facilitate AI adoption and enablement throughout the organization.

• Develop go-to-market processes for new products, solutions, and features.

• Gain insights into the programmatic industry, market trends, customer needs, pain points, usage behavior, and the partner ecosystem.

• Spot market opportunities and align customer needs with StackAdapt’s product offerings.

• Collaborate with the VP of Product Marketing, CMO, and executive leadership to define the category and explore adjacent markets.

• Contribute to the product roadmap, strategy, and pricing based on market research, customer insights, analyst interactions, and competitor analysis.

• Assist the team in establishing clear goals and key results, ensuring that progress is communicated company-wide.

• Build, develop, and lead a top-tier team of product marketers.

⛳️ Requirements

• Demonstrated leadership experience in product marketing, having built and scaled exceptional product marketing teams.

• Proven experience in scaling launch processes and executing go-to-market (GTM) strategies.

• Background in supporting revenue teams to drive growth, with a personal record of achieving ambitious revenue targets.

• Prior leadership and hands-on experience in ad tech and martech.

• Extensive knowledge in digital advertising, data, B2B, and marketing automation solutions.

• Specialized expertise in creating strong categories through compelling messaging, positioning, and data-driven storytelling.

• Minimum of 7 years of experience in a leadership role.

• Candidates must reside in Canada or the United States.

🏝️ Benefits

• Highly competitive salary.

• Global retirement/401K/pension savings options.

• Generous paid time off packages, including birthdays off!

• Access to a comprehensive mental health care program.

• Health benefits starting from day one of employment.

• Reimbursements for working from home expenses.

• Optional global WeWork membership for those seeking an alternative to their home office, with hubs in London and Toronto.

• Comprehensive training and onboarding program.

• Support for personal development initiatives, including conferences, courses, and books.

• Access to StackAdapt programmatic courses and certifications to encourage continuous learning.

• An excellent parental leave program.

• A friendly, inclusive, and supportive workplace culture.

• Opportunities for social and team events!

• Additional compensation may include annual bonuses, commissions, and equity awards.

• Accommodations for an inclusive and accessible recruitment process are available upon request.