Product Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Conduct interviews with customers, prospects, and analyze win/loss scenarios.

• Gather market and competitive intelligence to inform the Product team.

• Integrate market and customer insights into discovery and prioritization processes using Shape Up methodology.

• Collaborate with Product Managers to define personas and use cases.

• Assist in shaping pricing strategies and product packaging.

• Take ownership of positioning and messaging for both Travel and Finance products.

• Coordinate product launches in collaboration with Product and Engineering teams, focusing particularly on supplier integrations.

• Assess adoption rates and impact following product launches.

• Equip Sales, Customer Success, and Marketing teams with effective messaging, demo narratives, and battlecards.

• Maintain alignment and keep stakeholders informed and updated.

• Utilize AI tools for research, analysis, and content generation.

• Primarily work through written communication and asynchronous methods, with minimal meetings.

⛳️ Requirements

• A minimum of three to five years of experience in Product Marketing or Product Management with a focus on go-to-market strategies.

• Preferably, experience within the Product team of a B2B SaaS organization.

• Familiarity with complex, process-intensive B2B products, especially in sectors such as fintech, travel, logistics, or SaaS related to billing and invoicing.

• Proven track record of end-to-end ownership, from customer discovery to positioning, messaging, and product launch.

• Strong data-driven decision-making skills with proven outcomes.

• Lean, hypothesis-driven work approach.

• Active engagement with AI tools in everyday tasks.

• Exceptional writing abilities, entrepreneurial spirit, and a high level of autonomy.

• Fluency in both German and English.

• Ideally, experience with pricing and packaging strategies, supplier and partner integrations, or marketplace dynamics.

• Expertise in invoicing, payments, or expense management, along with experience launching products in regulated or finance-related environments, is a significant advantage.

🏝️ Benefits

• Options for hybrid working models or the possibility of 100% remote work.

• Up to 60 days of mobile work per year from any EU country.

• Ergonomic home office equipment provided for 100% remote employees following the probationary period.

• New IT equipment, including a MacBook, keyboard, and mouse.

• 28 days of annual leave, increasing automatically to a maximum of 30 days.

• A 10% discount on private travel through the L&P platform.

• DRV card that offers discounts on leisure activities after the probation period.

• Monthly contribution of €30 towards one benefit of your choice: Deutschlandticket, Wellpass, JobRad, capital-forming benefits, or company pension plan, all available after the probation period.

• An open feedback culture with two established feedback conversations annually.

• Opportunities for individual professional development.

• Annual company-wide workation.

• A modern office located at Hirschgarten with stunning views of the Alps and Munich’s skyline.