VP, Marketing & Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the strategy and implementation of a comprehensive multi-channel marketing initiative.

• Generate a substantial number of qualified leads from homeowners and sellers.

• Develop and enhance the pipeline for real estate investors.

• Optimize the journeys and conversion rates for both sellers and investors.

• Elevate Sell2Rent's brand and visibility within the real estate investment sector.

• Utilize data, technology, and marketing automation to enhance acquisition efficiency and expedite transactions.

• Propel top-line revenue growth through ongoing performance enhancement.

• Lead, mentor, and motivate the marketing team while cultivating an agile, results-oriented culture aligned with the company's OKRs.

• Establish procedures and documentation for the marketing domain.

• Manage multi-channel demand generation for both homeowner/seller and real estate investor pipelines.

• Spearhead SEO and AEO strategies to build market authority and drive organic growth.

• Refine investor and seller experiences, accelerate deal flow, improve conversion rates, and ensure alignment between marketing and Sales as well as other departments.

• Oversee CRM architecture, marketing automation, data analysis, and performance reporting.

• Present metrics and analytics to the executive team.

• Promote cross-functional alignment, forge industry partnerships, and explore new growth channels and market opportunities.

⛳️ Requirements

• A minimum of 10 years of experience in marketing, performance marketing, lead generation, business development, or a related discipline.

• Demonstrated experience leading a high-performing marketing team.

• Proven track record in building and managing multi-channel marketing campaigns.

• Expertise in marketing strategies specifically designed for lead generation.

• Strong hands-on experience with SEO, content marketing, social media, Google Analytics/GA4, Google Ads, and Meta Ads.

• Familiarity with CRMs such as HubSpot or Go High Level.

• Excellent analytical skills with the ability to leverage data to refine marketing strategies and enhance customer journeys.

• Ability to work autonomously, prioritize tasks efficiently, and execute in a dynamic environment.

• Experience in real estate, proptech, fintech, marketplace, iBuyer, wholesale, or sale-leaseback is a significant advantage.

• An MBA or a degree in Marketing, Business, or a related field is preferred.

• A data-driven and results-oriented mindset.

• Creative and strategic thinker.

• Strong comprehension of customer and investor behavior.

• Exceptional communication and relationship-building abilities.

• Highly organized and self-motivated.

• Entrepreneurial spirit and comfort with ambiguity.

• Strong execution capabilities and attention to detail.

• Client/investor-focused approach.

• Ability to collaborate effectively across Marketing, Sales, Operations, and Leadership.

🏝️ Benefits

• Fully remote work environment.

• Opportunity to join a rapidly growing U.S. proptech company.

• Prospects for professional growth in a significant role.

• Collaborate with a diverse, geographically dispersed team.

• Direct influence on the company's growth and revenue.