Senior Growth Marketing Manager – ABM

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and consistently enhance improveit 360’s Target Account List in collaboration with Sales leadership.

• Create criteria for account identification, prioritization, and tiering.

• Establish strategies for 1:1, 1:few, and 1:many account engagement.

• Identify priority personas and roles within the buying committee.

• Enhance contact coverage and account intelligence in conjunction with Marketing Ops, RevOps, and data providers.

• Design and implement integrated Account-Based Marketing (ABM) programs across different account tiers.

• Coordinate account-based experiences with teams in Paid Media, Content, Product Marketing, Events, and other relevant channels.

• Facilitate regular account reviews with Sales and Marketing teams.

• Convert account intelligence into strategic recommendations, Sales initiatives, and enablement materials.

• Manage the target-account funnel from identification through to pipeline and revenue generation.

• Define and enhance criteria for Marketing Qualified Accounts (MQAs) and their routing.

• Oversee ABM technology and intent strategies, including the use of ZoomInfo MarketingOS.

• Collaborate on Salesforce integrations, workflows, reporting, data hygiene, and account structures.

• Set KPIs and reporting standards across areas such as coverage, engagement, intent, MQAs, opportunities, pipeline, and revenue.

• Optimize account selection, tiering, messaging, and activation through the analysis of performance data and input from Sales.

• Create and sustain a prioritized long-term ABM roadmap that aligns with business objectives.

⛳️ Requirements

• Extensive experience in creating and/or managing B2B account-based marketing programs, preferably within a SaaS or similarly complex B2B setting.

• Proven expertise in establishing ABM foundations, including the development of Target Account Lists, account tiering, buying committee strategies, intent, personalization, and account-based metrics.

• Thorough understanding of 1:1, 1:few, and 1:many ABM models and their appropriate applications.

• Experience in direct collaboration with Sales leadership, Account Executives (AEs), and Sales Development Representatives (SDRs) to craft unified account strategies and coordinated initiatives.

• Ability to build rapport with Sales while also providing a strong Marketing perspective and challenging assumptions when necessary.

• Familiarity with ABM and intent platforms such as ZoomInfo MarketingOS, 6sense, Demandbase, Propensity, or similar tools.

• Strong knowledge of Salesforce and its role in supporting an ABM approach through account, contact, opportunity, and engagement data.

• Experience working alongside Marketing Ops and RevOps on data management, integrations, routing, reporting, and analytics.

• Excellent analytical abilities and comfort in converting account-level data into actionable insights and decisions.

• Experience collaborating cross-functionally with teams in Paid Media, Product Marketing, Content, Events, and other Marketing areas.

• Capability to navigate seamlessly between strategic planning and execution — constructing frameworks while also launching programs in the market.

• Strong skills in communication, facilitation, and stakeholder management.

• A practical approach: adept at developing scalable processes without unnecessary complexity.

• Must be eligible to work without sponsorship.

• Willingness to travel to the Corporate Headquarters in Denver, Colorado, or other office locations across North America as needed.

🏝️ Benefits

• Flexibility to work in a manner that suits you best within your country of employment – whether in-office, remote, or hybrid.

• Annual wellness stipend.

• 401k plan with up to a 4% match and immediate vesting.

• Flexible and generous (FTO) time-off policy.

• Employee Stock Purchase Program.

• Option for 100% remote work.

• In-office or hybrid work options available.

• Occasional travel to the Corporate Headquarters or other office locations may be necessary.