Head of Organic Growth

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take charge of the organic acquisition strategy encompassing SEO, content, social media, community engagement, referrals, and partnerships for Kraken Pro.

• Analyze the customer journey from the initial interaction to the first trade, identifying areas of conversion loss and opportunities for re-engagement.

• Collaborate with Product and Design teams to enhance landing pages, sign-up processes, onboarding procedures, and in-product experiences.

• Foster brand trust through various growth channels.

• Utilize Kraken Pro extensively and leverage product strengths to drive growth opportunities.

• Lead, mentor, and facilitate a small team while maintaining a hands-on approach.

• Conduct experiments across different acquisition channels and stages of the funnel.

• Develop dashboards and provide insights to leadership regarding growth performance.

• Work alongside Legal and Communications to ensure compliant, accurate, and aligned messaging across different regions and platforms.

⛳️ Requirements

• Minimum of 5 years of experience in B2C acquisition or growth marketing.

• Preferably, experience within fintech, cryptocurrency, trading, or gaming sectors.

• Proven experience in a player-coach role, leading a small team.

• Strong product acumen with the ability to translate product features into growth strategies.

• An instinct for user experience and the capability to identify friction points in user flows.

• High competency in AI technologies.

• Demonstrated analytical skills with funnels, cohorts, attribution, and experimentation methodologies.

• Capacity to work swiftly in high-pressure environments.

• Comprehensive marketing knowledge across SEO, content, social media, lifecycle marketing, and partnerships.

• Acquainted with trading culture and familiar with traders' terminology.

• Excellent communication and leadership abilities.

• Proficient in aligning cross-functional teams towards a common growth objective.

🏝️ Benefits

• Employees are encouraged to utilize Kraken products as part of a dogfooding culture.

• Commitment to equal opportunity employment.

• Regular assessments of job-related skills and work styles in conjunction with experience and interviews.

• Consideration for qualified applicants with criminal histories in compliance with applicable regulations.