Head of Organic Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the organic acquisition strategy encompassing SEO, content, social media, community engagement, referrals, and partnerships.

• Analyze the customer journey from initial interaction to first transaction, pinpointing conversion drop-offs and opportunities for re-engagement.

• Collaborate with Product and Design teams to enhance landing pages, sign-up processes, onboarding, and in-product experiences.

• Ensure that growth channels contribute to brand development and foster trader trust.

• Utilize Kraken Pro as a trader to leverage product strengths for growth initiatives.

• Lead, mentor, and remove obstacles for a small team while maintaining a hands-on approach.

• Conduct experiments across various channels and stages of the funnel.

• Create dashboards and insights for leadership regarding growth performance and future actions.

• Work in partnership with Legal and Communications to guarantee compliant, precise, and unified messaging across different regions and platforms.

⛳️ Requirements

• Over 5 years of experience in B2C acquisition or growth marketing.

• Ideally, a background in fintech, cryptocurrency, trading, or gaming.

• Proven experience in a player-coach role while leading a small team.

• Product knowledge and the capability to convert features into growth opportunities.

• Strong UX instincts with the ability to detect friction in user flows.

• High proficiency with artificial intelligence.

• Analytical expertise with funnels, cohorts, attribution, and experimentation.

• Ability to perform under pressure.

• Versatility across SEO, content, social media, lifecycle marketing, and partnerships.

• Understanding of trading culture and terminology.

• Excellent communication and leadership abilities.

• Skill to align cross-functional teams towards a common growth objective.

🏝️ Benefits

• Bonus program.

• Equity program.

• Wellness allowance.

• Medical insurance [US Only].

• Dental insurance [US Only].

• Vision insurance [US Only].

• 401(k) [US Only].

• A global team and an inclusive workplace.

• Job-related skills or work-style assessments as part of the hiring process.

• Opportunity to use Kraken products after joining.