VP Marketing

This is a fully remote position, open to applicants in New York.

📋 Description

• Lead and motivate the global ATS marketing team.

• Act as a senior representative in ATS commercial leadership, working closely with Product Management, Sales, Service, and R&D.

• Foster and cultivate a high-performance team culture.

• Take ownership of ATS brand messaging, customer narratives, and thought leadership strategy.

• Oversee content strategy, development of value propositions, competitive analysis, and commercial/sales training.

• Design and manage integrated multi-channel marketing campaigns.

• Create a data-driven lead generation and qualification engine from MQLs to SQLs.

• Enhance routing logic, funnel analytics, targeting, outreach, and campaign ROI.

• Manage paid media, paid search, SEO, web content, social content, and campaign strategy.

• Oversee ATS product content, pricing, and product knowledge across the website and e-commerce platform.

• Determine participation in shows, events, regional digital marketing activities, and lead targets.

• Equip sales teams with targeted content, value calculators, and customer engagement tools.

• Establish Voice of Customer initiatives and market feedback mechanisms.

• Define KPIs, dashboards, marketing budgets, annual planning, and quarterly forecasting.

• Monitor expenditures, optimize resource allocation, and assess cost-effectiveness of channels and technologies.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, or a related field is required.

• At least 10 years of progressive experience in B2B marketing leadership roles, preferably within scientific instrumentation, diagnostics, or life sciences sectors.

• Willingness to travel as needed (over 30%).

• Demonstrated experience in leading integrated marketing teams with a solid understanding of digital channels, lead generation, and product marketing.

• Proven track record of driving revenue growth through strategic marketing initiatives and commercial alignment.

• Outstanding leadership and team management capabilities.

• Strong communication, interpersonal, and negotiation skills.

• Ability to think strategically and solve problems effectively.

🏝️ Benefits

• Equal opportunity employer.

• Commitment to a diverse and culturally inclusive workforce.