Senior Campus Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement term playbooks for each for-credit partner, guiding them from awareness through the add/drop phase.

• Provide faculty, advisors, career services, and club leaders with marketing toolkits, key talking points, and shareable resources.

• Transform national for-credit applicants into enrolled students by pinpointing drop-off areas and testing conversion enhancement strategies.

• Conduct virtual information sessions and maintain campus landing pages with straightforward registration processes.

• Manage email and SMS campaigns targeting opted-in students, including list development and campaign execution.

• Collaborate with the lifecycle contractor to ensure campus and direct communications function as a cohesive sequence.

• Design engagement opportunities for alumni, Tech Fellows, and instructors on campus, while fostering online communities like Discord.

• Cultivate relationships with student clubs, CS and AI organizations, hackathon organizers, and chapters of national organizations.

• Organize event calendars one term ahead and establish anticipated outcomes for events.

• Track sign-ups to specific channels and partners, assess timing/messages/channels, and adjust time and budget allocation based on results.

• Leverage AI to scale the playbook across over 50 campuses without increasing headcount.

• Collaborate with the Higher Education partnerships team while managing the student aspect for each partner campus.

• Establish the campus marketing function from the ground up.

• Report directly to the Head of Higher Ed.

⛳️ Requirements

• Proven experience in owning and enhancing an enrollment, sign-up, or acquisition metric.

• Capability to set up tracking systems and demonstrate which initiatives yielded results.

• Background in getting partners to market on behalf of the organization.

• Experience in creating a campus, ambassador, or community program from inception to execution.

• Proficiency in developing campaigns from concept to launch, encompassing copy and creative elements.

• Experience managing email or SMS campaigns to a self-created list and optimizing based on performance metrics.

• Background in allocating resources effectively across events, channels, and sponsorships based on anticipated returns.

• Experience in running programs across multiple locations on a fixed schedule without direct reports.

• Familiarity with using AI to automate repetitive tasks and showcase its impact.

• Bonus: Experience in enrollment or admissions marketing within higher education.

• Bonus: Experience in building or scaling a technical community, student developer organization, hackathon community, Discord, or developer relations program.

• Bonus: Hands-on experience with HubSpot.

• Bonus: Comfort in speaking at events and panels on behalf of CodePath.

🏝️ Benefits

• Medical, dental, and vision insurance (90% employer-covered for employees and their dependents).

• Employer-funded healthcare reimbursement.

• Flexible Spending Accounts (FSAs).

• Access to an Employee Assistance Program.

• 401(k) retirement plan.

• Employer-paid life and disability insurance.

• Identity theft protection services.

• Generous paid time off (PTO).

• Paid holidays.

• 10 weeks of fully paid parental leave.

• Annual year-end company closure (from December 24 to January 2).

• $1,000 annual professional development stipend.

• Support for home office setup.

• Designated as a Public Service Loan Forgiveness (PSLF) qualifying employer.

• Pet wellness plans available.

• Access to legal services.

• Discounts on home and auto insurance.

• Exclusive savings in the marketplace.

• Flexibility to work remotely from anywhere in the US.

• Travel required approximately once a month.