Marketing Researcher – Part Time

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• Establish and safeguard the evidence foundation for the marketing framework, book, community office hours series, curriculum, and software.

• Collaborate directly with the founder to transform the framework into an evidence-based educational program.

• Create an evidence library, starting with claims related to relationship marketing.

• Investigate each section of the office hours outline, prioritizing the latest research.

• Prepare lists of claims and sources for the founder's review prior to citation usage.

• Develop the curriculum structure, encompassing core questions, takeaways, learning objectives, and a pathway through office hours topics.

• Create tests and assessments for the curriculum.

• Design AI prompts and workflows for marketing materials, ensuring alignment with evidence.

• Provide insights from behavioral science regarding buyer thinking, decision-making, buyer psychology, and software personas.

• Perform market research for new products, focusing on target markets, buyer segments, and competitor insights.

• Summarize new academic and industry research that impacts the framework.

• Achieve success milestones: complete an evidence library audit by Week 2, close foundation chapter gaps and deliver the first-level curriculum outline by Day 45, and provide a full curriculum outline along with the first target-market research brief by Day 90.

• Present findings for the founder's approval before public citation.

• Work in tandem with the portfolio content marketer on messaging and sales assets.

⛳️ Requirements

• A background in behavioral science, including psychology, behavioral economics, or consumer decision-making.

• Practical experience with both quantitative and qualitative research methodologies.

• Marketing experience, preferably in both B2B and B2C environments.

• Strong discernment regarding trustworthy sources.

• A habit of reviewing original studies instead of relying on summaries.

• Capability to communicate findings in straightforward language for business owners.

• Proficiency in AI: adept at writing clear prompts, building repeatable workflows, and verifying AI outputs against original sources.

• Experience in developing curriculum, training programs, assessments, or educational content is a plus.

• Familiarity with positioning, brand strategy, or innovation research is advantageous.

🏝️ Benefits

• Part-time schedule ranging from 20 to 30 hours per week.