Senior Brand & Integrated Marketing Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Oversee Roo’s key product launches and company-wide brand initiatives from start to finish.

• Create audience insights, narratives, briefs, channel strategies, execution plans, and measurement frameworks.

• Manage the brand campaign timeline and establish measurement standards.

• Collaborate with brand, product marketing, lifecycle, partnerships, and various other teams.

• Conduct brand research and establish benchmarks to assess awareness and perception.

• Transform conferences, recognition weeks, and seasonal events into signature Roo experiences.

• Generate innovative ideas, storytelling techniques, formats, and channels.

• Spearhead co-marketing initiatives with strategic partners.

• Convert customer and success narratives into cohesive campaigns, media coverage, and thought leadership pieces.

• Drive brand expansion in new markets by adapting campaigns, PR efforts, and industry visibility.

• Manage campaign and public relations agency budgets.

• Develop repeatable systems for campaign planning, briefing, and evaluation.

• Collaborate with the PR agency on earned media, trade press, and sponsored content.

• Build Roo’s thought leadership program through research, content creation, and speaking engagements.

• Amplify the voices of veterinary professionals, hospital leaders, and executives within Roo’s narratives.

⛳️ Requirements

• Extensive experience in integrated, brand, or campaign marketing, including leading significant multi-channel launches from strategy to measurement.

• Proven ability to unite cross-functional teams around a unified plan and ensure complex launches remain on schedule.

• Background in managing PR agencies or earned media programs and developing thought leadership for a professional audience.

• Experience overseeing brand research, budgets, and agency partnerships.

• Exceptional storytelling abilities, creative judgment, and a definitive viewpoint on campaign measurement.

• Thoughtful application of AI and emerging marketing tools.

• Familiarity with veterinary medicine, healthcare, tech, marketplaces, labor platforms, or mission-driven organizations is a plus.

• Eligibility for permanent, full-time employment benefits.

🏝️ Benefits

• Accelerated growth and learning opportunities.

• Stipends for home office setup, continuing education, and monthly wellness activities.

• Comprehensive health benefits; US base medical plan fully covered with optional premium buy-up plans.

• 401K retirement plan.

• Unlimited Paid Time Off.

• Paid maternity/paternity leave and reproductive care leave.

• Birthday and anniversary gifts.

• Opportunities for domestic travel, including regional team-building events.

• Comprehensive health benefits for Canada-based employees through Rippling EOR.

• Registered Retirement Savings Plans (RRSPs) and Tax-Free Savings Accounts (TFSAs) available through Wealthsimple for Canada-based employees.