Director, Retail Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and oversee the retail marketing strategy for PAX across U.S. dispensaries and global wholesale channels.

• Create channel and retailer segmentation strategies that include differentiated merchandising, marketing investment, and activation.

• Collaborate with Sales leadership to boost sell-through rates, enhance productivity per location, strengthen retail relationships, and drive profitable growth.

• Manage retail marketing planning, budgets, resource distribution, and performance evaluation.

• Direct the visual merchandising strategy for dispensaries, smoke shops, and specialty retail environments.

• Create scalable fixtures, displays, product glorifiers, signage, POS materials, and planograms.

• Convert brand strategy and product innovation into captivating physical retail experiences.

• Supervise the development, production, deployment, and optimization of merchandising.

• Formulate national retail promotional strategies for seasonal campaigns, product launches, ongoing offers, and strategic accounts.

• Spearhead retail education, sales enablement, budtender engagement, and retailer-facing content.

• Manage field marketing, brand ambassador, and retail activation initiatives.

• Create consumer engagement and retention strategies utilizing eCommerce, CRM, and Brand Marketing.

• Lead and develop the retail marketing team as well as external partners.

• Establish performance frameworks to measure merchandising penetration, promotional effectiveness, execution, sell-through, and ROI.

• Utilize sales data, shopper insights, field feedback, and competitive intelligence to enhance programs.

• Create scalable cross-functional workflows while ensuring regulatory compliance.

⛳️ Requirements

• Over 10 years of progressive experience in retail, shopper, trade, or channel marketing, including significant leadership roles.

• Extensive expertise in visual merchandising and physical retail brand development, with practical experience in creating fixtures, displays, POS materials, and scalable merchandising systems.

• Proven track record of developing shopper marketing, promotional, and retail activation programs that result in measurable sales growth and ROI.

• Experience in building retail education, advocacy, and sales enablement programs that improve shopper conversion and retail associate recommendations.

• Background in premium consumer brands with third-party retail distribution, preferably in consumer electronics, beauty, beverage, lifestyle, CPG, or cannabis sectors.

• Exceptional creative judgment with the capability to translate brand strategy into compelling and commercially viable retail experiences.

• Strong analytical and financial skills, including budget management, evaluation of promotional effectiveness, and optimization of marketing investments.

• Demonstrated ability to lead teams, agencies, and complex cross-functional projects in fast-paced, multi-market environments.

• Willingness to travel approximately 30%, including occasional international travel.

🏝️ Benefits

• Competitive compensation.

• Equity options.

• Bi-annual performance evaluations.

• Fully funded extensive medical, dental, and vision coverage.

• 401K retirement plan.

• Generous paid time off policy.

• Paid Parental Leave.

• Monthly wellness reimbursement.

• Cell phone reimbursement.

• Employee Purchase Program for discounted PAX devices.

• Weekly catered lunches, along with unlimited snacks and beverages.

• Dog-friendly headquarters located in the Mission District of San Francisco.

• Employee Assistance Program, which includes access to online legal support.