VP, Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the overall marketing strategy for the organization, taking primary responsibility for social media, websites, and brand identity.

• Enhance brand visibility, boost patient engagement, and facilitate practice growth through digital and traditional platforms.

• Collaborate closely with clinical and executive leadership to ensure consistent, compliant messaging that resonates with patients.

• Develop and implement detailed social media strategies across Instagram, Facebook, TikTok, LinkedIn, and other platforms.

• Maintain and adapt brand identity, voice, and visual guidelines across all channels and locations.

• Guide the production of marketing content, including blogs, videos, graphics, and patient narratives.

• Plan and execute multi-channel marketing campaigns; monitor KPIs and report results and ROI to executive leadership.

• Manage relationships with external agencies and vendors, including designers, advertising firms, and PR partners.

• Oversee and manage the marketing budget.

• Supervise online reputation management, including patient reviews and ratings.

• Collaborate with clinical and patient experience teams on messaging related to the patient journey.

• Assist in patient acquisition and referral marketing initiatives in conjunction with clinic leadership.

• Keep abreast of digital marketing trends, healthcare marketing regulations, and competitor activities.

• Ensure that marketing materials and patient-facing content comply with HIPAA, FTC advertising guidelines, and relevant healthcare marketing regulations.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline.

• 7+ years of progressive marketing experience, with a minimum of 3 years in a leadership position.

• Experience in fertility, women's health, or the broader healthcare sector is highly preferred.

• Proven success in developing and executing social media, website, and brand strategies.

• In-depth knowledge of social media platforms, trends, and both paid and organic strategies.

• Familiarity with website content management systems (e.g., WordPress) and best practices in SEO.

• Strong skills in brand strategy and management of visual/verbal identity.

• Proficiency in marketing analytics and reporting tools (e.g., Google Analytics, HubSpot, Meta Business Suite).

• Exceptional written and verbal communication skills, with sound judgment on sensitive, patient-facing topics.

• Demonstrated ability to lead teams and manage external agency relationships remotely.

• Working knowledge of HIPAA and compliance requirements in healthcare advertising.

🏝️ Benefits

• Fully remote position.

• Opportunity to drive practice growth and enhance patient engagement through both digital and traditional channels.