VP, Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of Pearl's brand positioning, creative direction, and storytelling strategy.

• Discover and cultivate engaging narratives about Pearl's founders, clients, talent, and communities.

• Generate creative concepts, conduct interviews, construct storyboards, and write scripts.

• Convert interviews into first-person stories, videos, articles, and social media content.

• Build personal brands for founders on LinkedIn and other platforms.

• Ensure consistent storytelling across the website, LinkedIn, Instagram, and various channels.

• Lead the marketing strategy for the NY Deep Tech, Operating Room, and Health Command communities.

• Develop community brands and expand audiences of founders, executives, operators, and potential clients.

• Transform events and retreats into captivating, shareable experiences.

• Convert events into videos, interviews, founder stories, and social media content.

• Build and lead the marketing team along with an external network of specialists.

• Recruit and manage specialists in video production, editing, copywriting, ghostwriting, graphic design, paid advertising, SEO, and GEO.

• Create and maintain creative briefs, production workflows, quality standards, and accountability measures.

• Develop systematic content production and distribution processes.

• Manage marketing resources and external partnerships effectively.

• Set KPIs for reach, virality, engagement, brand loyalty, prospecting, and conversion.

• Evaluate community growth, participation, retention, and audience quality.

• Collaborate with Sales to align marketing, community, and events with qualified prospects and client acquisition.

• Supervise paid advertising, SEO, GEO, and distribution channels.

• Test creative, content, and distribution strategies using performance metrics.

⛳️ Requirements

• Outstanding storyteller and brand developer; skilled in uncovering the human narrative behind a company or individual and transforming it into compelling, shareable content.

• Proven track record of creating distinctive, memorable, culturally relevant brands and fostering genuine audience loyalty.

• Hands-on creative leadership experience, including concept development, storyboarding, scriptwriting, interviewing, and collaborating with production teams.

• Knowledge of organic content reach, engagement, and amplification through founders, creators, employees, customers, and communities.

• Insight into community-driven growth and converting offline experiences into online discussions.

• Understanding the connection between brand, revenue, qualified prospects, and client acquisition.

• Familiarity with both B2B and B2C marketing.

• Capability to build and manage creative teams across copywriting, video production, design, paid advertising, and search.

• Established network of freelancers, creators, and agencies.

• Comfortable working directly with founders and executing tasks with minimal guidance.

• Commitment to Pearl's mission of changing perceptions of exceptional professionals in the Philippines, Latin America, and other global markets.

• Relevant experience in building brands within a high-growth startup, consumer or B2B brand, or community-focused business.

• Experience in marketplace, recruiting, staffing, or HR technology is advantageous, but not mandatory.

• High standards coupled with a low-ego approach.

🏝️ Benefits

• Opportunity for rapid growth and leadership, with the ability to make impactful decisions on the company’s trajectory.

• Fully remote work environment. Always.

• Unlimited Paid Time Off (PTO).

• Global retreats.

• Join an ambitious and kind team.

• Adherence to a low-ego, no-assholes policy.