Field Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead regional marketing efforts that are in line with sales objectives to boost pipeline growth.

• Align marketing tactics with regional sales objectives to facilitate quarterly pipeline and revenue goals.

• Work alongside Product Marketing, Digital, Creative, Events, and Alliances teams on multi-channel initiatives such as emails, webinars, direct mail, digital advertisements, and field events.

• Organize and oversee regional events that enhance mid-funnel engagement and expedite deal cycles.

• Assess, analyze, and enhance campaign performance across various channels and accounts utilizing data-driven insights.

• Ensure alignment with Sales regarding campaign execution, lead follow-ups, and feedback mechanisms.

• Represent sales needs while communicating marketing priorities.

• Utilize Salesforce, Marketo, 6Sense, and LinkedIn Sales Navigator to independently manage events.

• Formulate and execute regional field marketing strategies that align with business objectives.

• Implement integrated events that generate pipeline and accelerate revenue.

• Track and report on event performance while offering actionable insights for optimization.

• Collaborate with Sales on lead management and follow-up processes.

• Oversee budgets and timelines for regional marketing initiatives.

• Primarily support sales teams in the Western and Central U.S. regions.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, or a related field.

• 3–6 years of experience in B2B enterprise marketing, with a solid foundation in field marketing.

• Demonstrated success in creating and executing integrated programs that yield measurable pipeline and revenue results.

• Strong skills in project management and problem-solving.

• Exceptional communication and collaboration skills across teams and functions.

• Proficiency in English.

• Practical experience with Salesforce, Marketo, 6Sense, and LinkedIn Sales Navigator.

• Willingness to travel approximately 25% of the time.

• Bilingual in English and French is preferred for regional engagement in Canada.

• A creative, proactive, and resourceful mindset with the ability to excel in a fast-paced environment.

🏝️ Benefits

• Equity awards.

• Medical, dental, and vision plan.

• Family planning benefits.

• Health savings account.

• Flexible spending account.

• Transportation savings account.

• 401(k) retirement savings plan with company match.

• Life, accident, and disability coverage.

• Business travel accident insurance.

• Employee assistance programs.

• Disability insurance.

• Other well-being benefits.

• 5 days of volunteer time off (VTO).