Customer Programs Marketing Manager

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Oversee the daily operations, performance monitoring, and enhancement of loyalty, incentive, and engagement programs aimed at contractors.

• Act as the main marketing liaison for key strategic contractor accounts.

• Promote program involvement and engagement to foster customer loyalty and drive sales growth.

• Create business solutions tailored for strategic partners within the new construction, repair, and remodeling sectors.

• Assist in customer advocacy, lead nurturing, contractor/builder collateral strategy, training, and engagement events.

• Work alongside field sales teams and strategic account managers to execute pull strategies.

• Oversee the rules of the Contractor Loyalty Program, product eligibility, accuracy of contractor data, and adherence to compliance standards.

• Formulate enrollment strategies and manage the onboarding, enrollment, and field enablement of contractors.

• Construct customer benefit sets, promotions, incentives, training materials, onboarding guides, and promotional tools.

• Facilitate loyalty-platform initiatives, contractor education events, and targeted marketing campaigns.

• Design contractor prospect nurturing strategies, selling tools, conversion incentives, and event plans.

• Assist in national and regional trade shows and distributor events.

• Provide monthly program performance reports.

• Create segmented contractor datasets, define segment insights, and share analytics.

• Aid in local contractor data and territory action plans.

• Collaborate with IT, vendors, and data teams to enhance contractor data and insights.

• Develop builder pitch decks, brochures, sell sheets, image libraries, and other sales tools.

• Assist homeowner-facing design centers and co-branded homeowner campaigns.

• Create and scale multi-home incentive programs for builder utilization and product preference.

⛳️ Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.

• Over 2 years of experience managing loyalty or credentialing programs.

• More than 5 years of experience in marketing roles emphasizing pull strategies and engagement initiatives with trade audiences.

• Preferred understanding of the new construction, repair, and remodeling industries, as well as contractor and builder segments.

• Demonstrated success in developing and implementing effective marketing campaigns and initiatives, including managing key account relationships.

• Proficient in marketing tools and software applications.

• Outstanding communication and interpersonal skills, with the capability to collaborate effectively with both internal and external stakeholders.

• Highly organized and detail-oriented, capable of managing multiple projects at once.

• Ability to excel in a fast-paced, matrixed environment.

• Applicants must be at least 18 years of age.

🏝️ Benefits

• Bonus

• Medical, dental, and vision benefits beginning on day 1

• Paid Time Off (PTO)

• Paid holidays

• Flexible Spending Account (FSA)

• Life insurance

• Long-Term Disability (LTD)

• Short-Term Disability (STD)

• 401k

• Employee Assistance Program (EAP)

• Discount programs

• Tuition reimbursement

• Training opportunities

• Professional development