Field Marketing Manager

This is a fully remote position, open to applicants in France, +1 more country.

📋 Description

• Collaborate with EMEA Sales leadership and Account Executives to convert regional business priorities, account strategies, and pipeline opportunities into actionable marketing initiatives.

• Design and implement integrated field marketing strategies aimed at acquiring new logos, supporting strategic accounts, accelerating opportunities, and fostering customer growth.

• Create marketing plans for targeted industries, markets, territories, sales teams, and key accounts.

• Act as a strategic marketing collaborator with Sales by providing recommendations, market insights, and innovative ideas during regional planning meetings.

• Identify the areas where marketing can make the most significant impact across priority markets and accounts.

• Balance pan-EMEA initiatives with the specific requirements of key European markets, tailoring strategies to local business dynamics, audiences, and cultures.

• Ensure alignment between regional priorities and global Marketing campaigns, messaging, content, and go-to-market strategies.

• Develop engagement strategies for priority accounts and coordinate executive relationship journeys across various touchpoints.

• Facilitate connections among Sales, Marketing, customers, partners, industry specialists, and Kinaxis executives to create unique experiences that strengthen relationships and business opportunities.

⛳️ Requirements

• Over 7 years of B2B marketing experience, with substantial expertise in field marketing, strategic account marketing, executive programs, or integrated engagement initiatives.

• Proven experience in leading complex B2B engagement programs for enterprise audiences, demonstrating a track record of measurable business successes.

• Strong background in developing and executing executive engagement strategies for Director, VP, and C-level audiences.

• Ability to convert commercial and account priorities into sophisticated, multi-touch engagement strategies.

• Experience in designing and implementing complex programs involving multiple stakeholders, channels, and touchpoints.

• Demonstrated ability to work across various European markets and cultures.

• Proven success in collaborating directly with senior Sales leadership and Account Executives.

• Experience in unifying Sales, Marketing, customers, partners, executives, and third parties.

• Strong commercial focus and capability to link marketing activities to opportunity progression, pipeline acceleration, executive access, and account growth.

• Ability to function at both strategic and execution levels.

• Excellent project leadership, judgment, stakeholder management, and influencing skills.

• Experience in marketing enterprise technology, SaaS, or other complex B2B solutions; supply chain knowledge is a plus.

• Strong grasp of demand generation, pipeline development, opportunity acceleration, and complex enterprise purchasing journeys.

• Analytical mindset with experience in utilizing campaign, engagement, and pipeline data.

• Exceptional written, verbal, and presentation skills.

• Strong skills in collaboration and relationship-building.

• Comfortable working in a dynamic global organization with multiple priorities and stakeholders.

• Familiarity with CRM, marketing automation, and modern B2B marketing technologies; experience with Salesforce and Highspot is a plus.

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.

• Willingness to travel across EMEA as needed for regional programs, customer engagements, and events.

🏝️ Benefits

• Flexible vacation and Kinaxis Days (company-wide days off).

• Flexible work arrangements.

• Programs for physical and mental well-being.

• Regularly scheduled virtual fitness classes.

• Mentorship programs, training, and career development opportunities.

• Recognition programs and referral incentives.

• Hackathons.

• Accommodations available upon request throughout the recruitment process.