VP Marketing

This is a fully remote position, open to applicants in Florida.

📋 Description

• Take ownership of the global marketing strategy, organizational structure, budget, agency investments, and operational framework.

• Direct the international team covering Product Marketing, Demand Generation, Digital, Content, Field and Partner Marketing, Customer Marketing, Lifecycle, and Marketing Operations.

• Integrate market and customer insights with positioning, demand generation, sales activation, product adoption, and measurable revenue results.

• Report directly to the CEO and work in collaboration with Product, Sales, Customer Success, Revenue Operations, and regional leaders.

• Manage Ideal Customer Profile (ICP), segmentation, buyer and user insights, positioning, messaging, category narrative, and competitive strategy.

• Convert company and product strategies into actionable priorities across products, segments, regions, and distribution channels.

• Collaborate with Product Management on launches, adoption initiatives, customer discovery, market feedback, and go-to-market strategies.

• Oversee demand programs and marketing's contribution to the qualified pipeline, customer acquisition, expansion, and revenue generation.

• Work alongside BDR and Sales leadership on acceptance criteria, routing, follow-up, enablement, and feedback mechanisms.

• Establish the marketing operating model, budget, organizational design, planning rhythm, and performance metrics.

• Cultivate functional leaders, clarify decision-making rights, hire selectively, and foster a culture of high ownership and continuous learning.

• Define customer journey performance metrics and reporting in collaboration with Revenue Operations and Sales Operations.

• Leverage attribution, customer research, product usage analytics, win/loss evaluations, campaign performance data, and feedback from Sales, Product, and Customer Success to inform decision-making.

• Utilize AI and automation to enhance research, content quality, personalization, signal analysis, campaign execution, and team productivity.

• Develop repeatable workflows that combine automation with human oversight, judgment, and review processes.

• Deliver a cohesive global marketing strategy, targeted demand portfolio, trustworthy performance reporting, effective cross-functional operational rhythm, and a robust marketing organization.

⛳️ Requirements

• Extensive B2B technology marketing leadership experience in a high-growth SaaS, cloud infrastructure, developer tools, data, AI, or enterprise software environment.

• Proven track record in building or transforming global marketing organizations and nurturing functional leaders.

• Direct responsibility for qualified pipeline management, customer acquisition, revenue contribution, and marketing efficiency.

• Comprehensive expertise in Product Marketing and Demand Generation.

• Experience in marketing complex technical products to practitioners, technical leaders, economic buyers, and enterprise buying committees.

• Familiarity with operations across North America, Europe, and other international markets.

• Strong financial and operational acumen, including budget management, forecasting, prioritization, agency oversight, and performance assessments.

• Proficiency in modern B2B marketing and revenue systems.

• Demonstrated ability to leverage AI and automation to enhance marketing quality, speed, personalization, or insights.

• Exceptional written and verbal communication skills.

• Comfort in working directly with founders and executives and making decisions based on incomplete information.

• Proficiency in English, both written and spoken.

• Must pass a standard background check during the final stage of the hiring process.

• Note: Cast AI does not offer visa sponsorship or work permits.

🏝️ Benefits

• Flexible, remote-first global work environment.

• Competitive executive compensation and equity options.

• Learning budget aimed at professional and personal development.

• Team-building budget and company events.

• Equipment budget provided.

• Opportunity to spearhead global marketing for a category-defining infrastructure company.

• Direct collaboration with founders, executives, Product, Sales, and a global team of cloud and AI infrastructure specialists.