VP, Lifecycle & Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement ParentSquare's strategy for audience growth targeting prospects, customers, advocates, and influencers.

• Collaborate with the Communications team to develop a cohesive content plan.

• Define audience engagement metrics and establish measurement frameworks.

• Develop educational programs for top-of-funnel and mid-funnel stages, including buyer enablement for products with multiple decision-makers.

• Design lifecycle journeys that cover the entire process from prospecting to sales handoff, implementation, customer success, upselling, renewal, and advocacy.

• Set up governance, segmentation, and communication standards across Marketing, Product, Customer Success, and Sales departments.

• Assist in expansion initiatives for Attendance Plus, Payments, Smart Sites, and future product offerings.

• Direct Demand Generation, Email Marketing, and Events to enhance pipeline efficiency and channel performance.

• Oversee the strategy for both virtual and in-person events.

• Manage and cultivate teams of managers and specialists across Demand Generation, Email, Pendo, Webinars, and Events.

• Collaborate with RevOps and Marketing Analytics on targeting, timing, messaging, and data-driven insights.

• Work with Legal and Security to ensure marketing practices align with K-12 safety and privacy regulations.

• Serve as the sole VP of Marketing on the company leadership council.

⛳️ Requirements

• Minimum of 12 years of experience in growth, lifecycle, or demand generation marketing.

• Several years of experience in a senior leadership position.

• Experience in SaaS is mandatory.

• Background in Edtech is highly advantageous.

• Demonstrated success in building or scaling an audience growth engine with multiple products.

• Experience in people leadership, specifically managing other managers.

• Proven track record of leading a team of 5 or more across various disciplines.

• History of measurable contributions to pipeline and revenue from owned and organic channels.

• Strong understanding of growth marketing KPIs.

• Experience managing or overseeing both virtual and in-person event marketing.

• Ability to operate effectively at both strategic and hands-on levels.

• Familiarity with working in regulated or privacy-sensitive environments.

• Proficiency with tools such as HubSpot, Pendo, Zoom Webinar, Asana, and other relevant growth technologies.

• Proven examples of utilizing AI to enhance content, targeting, and measurement.

• A passion for enhancing student lives through effective communication.

🏝️ Benefits

• Employer-paid health insurance, including coverage for dependents.

• An employer-matched 401K retirement savings plan starting from day one.

• Paid Parental Leave.

• Stock options.

• Health and wellness reimbursements.

• Paid Time Off that increases annually.

• 15 paid holidays, including your birthday.

• Fully remote working environment.

• Provision of tools and equipment for your home office.