Director, Performance and Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the annual and quarterly demand generation strategy by market, segment, and product in conjunction with Marketing and Sales leadership.

• Manage the marketing-sourced pipeline forecast and oversee campaigns, content calendars, product launches, and performance metrics.

• Oversee Google Ads, LinkedIn, social media campaigns, and Profound Ad Studio, including the management of the paid media budget, pacing, audience strategy, and testing.

• Handle Salesforce Marketing Cloud operations, focusing on audience management, segmentation, scheduling, deliverability, sender reputation, and form creation.

• Design notification paths for Salesforce campaigns to sales, and take responsibility for MQL definitions, lead scoring, handoff standards, campaign structures, routing, and accuracy.

• Manage lifecycle and nurture initiatives for both prospects and current customers, including audience rules, cadence, suppression logic, and compliance.

• Provide weekly and monthly reports on lead, funnel, and pipeline metrics to Marketing leadership, Sales, and executive teams.

• Establish the attribution framework and link expenditure, content, and AI search visibility to traffic, leads, and pipeline generation.

• Create targeting and measurement strategies for account-based marketing and territory programs.

• Conduct operational meetings with Sales, field teams, Customer Success, and Revenue Operations.

• Draft requirements for integrations, automations, and data needs; prioritize with Marketing and Revenue Operations; collaborate with IT on access and security protocols.

• Maintain relationships with external ad platforms, agencies, and vendors in data and marketing technology.

⛳️ Requirements

• 8+ years of experience in B2B demand generation, performance marketing, or marketing operations, including leading initiatives aimed at pipeline or MQL targets in collaboration with Sales leadership.

• Hands-on experience with Salesforce Marketing Cloud or a similar enterprise marketing automation platform, covering audiences, segmentation, campaign hierarchies, reporting, operations, and dashboards.

• Proven track record in managing paid media programs (search, paid social, or display) with budgetary responsibilities.

• Experience in building lead flow and routing, as well as defining MQL and lead scoring in partnership with Sales and Revenue Operations.

• Familiarity with account-based or territory-based marketing approaches.

• Strong analytical capabilities: able to create funnel, conversion, and attribution reports for executive review.

• Daily practical experience with Claude or similar AI tools for analysis, scaling, integrations, and documentation purposes.

• Sound judgment in situations with incomplete information, along with the ability to communicate trade-offs to non-technical leaders.

• Preferred: Experience with GA4, particularly in attribution and reporting design.

• Preferred: Knowledge of SEO and AEO, along with an understanding of how AI search visibility is evaluated.

• Preferred: Experience with low-code tools or AI agents for workflow automation and marketing solutions like Qualified PiperX (AI SDR).

• Preferred: Understanding of the K-12 education sector, district purchasing cycles, and curriculum adoption, or other complex B2B sales processes with lengthy cycles.

🏝️ Benefits

• Meaningful equity.

• Health insurance benefits: medical (various PPO/HMO/HSA plans), dental, vision, disability, and life insurance.

• 401k plan.

• One Medical membership (in participating locations).

• Flexible vacation time policy (subject to internal approval); average usage is 4 weeks off per year.

• 10 paid sick days annually (pro-rated based on start date).

• Paid holidays.

• Paid bereavement leave.

• Paid family leave after birth/adoption: a minimum of 16 paid weeks for birthing parents, 10 weeks for caretaker parents.

• Commuter and FSA plans.